跨境电商平台运动健康产品的数据分析及产品改进研究

• 영문명: Research on Data Analysis and Product Improvement of Sports and Health Products on Cross-border E-commerce latform
• 발행기관: YIXIN 출판사
• 저자명: 史鹏飞 姚梦飞 徐萌
• 간행물 정보: 『Journal of Humanities and Social Sciences』Vol.4 No.5, 73~83쪽, 전체 11쪽
• 주제분류: 사회과학 > 교육학
• 파일형태: PDF
• 발행일자: 2026.05.30

국문 초록

Under the dual drive of global health consumption upgrade and the rapid development of digital trade, sports and health products have become the core growth category in the cross-border e-commerce track. This paper uses Amazon, AliExpress and Temu as the research carrier, and comprehensively analyzes the market size, category structure, user behavior and feedback data of sports and health products from 2023 to 2025. The mining out proposes differentiated innovation, local adaptation, and quality control strategies based on data analysis. The research aims to provide theoretical reference and practical guidance for China's cross-border e-commerce enterprises to build data-driven product iteration system, and help enterprises improve their global market competitiveness.

영문 초록

在全球健康消费升级与数字贸易快速发展的双重驱动下，运动健康产品已成为跨境电商赛道的核心增长品类。本文以亚马逊、速卖通、Temu 三大主流跨境电商平台为研究载体，综合采用文献研究法、数据分析法与文本挖掘法，对2023-2025 年运动健康产品的市场规模、品类结构、用户行为与反馈数据进行系统分析，挖掘当前产品出海过程中存在的同质化严重、本土化适配不足、品控体系不完善等核心问题，并基于数据分析结果提出差异化创新、本土化适配、全链条品控等针对性产品改进策略。研究旨在为我国运动健康产品跨境电商企业构建数据驱动的产品迭代体系提供理论参考与实践指引，助力企业提升全球市场竞争力。

목차

Ⅰ.引言

Ⅱ.研究设计与数据来源

Ⅲ.跨境电商平台运动健康产品数据分析

Ⅳ.基于数据分析的运动健康产品现存核心问题

Ⅴ.跨境电商运动健康产品改进策略

Ⅵ.结论与展望

参考文献

키워드

Cross-border e-commerce Sports and health products Data analysis User requirements Product improvement 跨境电商 运动健康产品 数据分析 用户需求 产品改进