해양플로깅의 환경가치가 체험태도, 만족도, 행동 의도 간의 관계분석: 제주방문 해양플로깅 체험객 대상으로

• 영문명: Analysis of the relationship between the environmental value of beach plogging and experience attitude, satisfaction, and behavioral intention: Visitor to Jeju to experience beach plogging
• 발행기관: 한국해양관광학회
• 저자명: 양성수 강은정
• 간행물 정보: 『해양관광연구』제19권 제1호, 9~24쪽, 전체 16쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2026.03.30

국문 초록

A paradigm shift is underway in the tourism industry, recognizing tourists as active participants rather than passive participants. Beach plogging is considered a participatory program that enhances the quality of the tourist experience by allowing tourists to directly participate in environmental cleanup activities. Thus, this study aims to examine the relationship between the environmental value of beach plogging and the experience attitude, satisfaction, and behavioral intention of tourists visiting Jeju Island. To achieve aims, questionnaire was designed on the basis of literature review, and utilized 181 valid questionnaires for empirical analysis. This study found three significant results. Firstly, the environmental value of the beach plogging experience significantly influenced experience attitude and satisfaction. Secondly, plogging experience attitude significantly affected to behavioral intention. Thirdly, the relationship between satisfaction and behavioral intention was significant. These findings will used as an important foundation theory for beach plogging. Moreover, these findings can be valuable for researchers since environmental issues grow, the importance and interest in travel products that include environmental values are increasing. Finally, the findings will provide as foundation for the development of various travel products and marketing strategies that incorporate environmental values.

목차

Ⅰ. 서 론

Ⅱ. 이론적 연구

Ⅲ. 연구모형과 연구방법

Ⅳ. 실증분석

Ⅴ. 결론과 제언

참고문헌

키워드

해양플로깅 환경가치 체험태도 행동의도 Beach Plogging Environmental Value Experience Attitude Behavior Intention

참고문헌

• MICE 관광연구
• 한국산학기술학회논문지
• 문화정책논총
• 제민일보
• 관광학연구
• 소비자학연구
• 관광연구저널
• 호텔경영학연구
• 해양관광학연구
• 경향신문
• 경희대학교 대학원 관광학과 박사학위 논문
• 백세시대
• 디지털관광학회지
• 해양관광학연구
• 한국체육학회지
• 관광진흥연구, 특별호
• 관광레저연구
• 관광학연구
• 관광연구저널
• 한국도서연구
• 동의대학교 대학원 경영학박사 학위논문
• 관광학연구
• 한국레저사이언스학회지
• 한국체육과학회지
• 관광연구
• 초등교육연구
• 해양관광연구
• 안양대학교 일반대학원 박사논문
• Journal of Marketing
• Annals of Tourism Research
• Philosophy and Rhetoric
• Journal of Hospitality and Tourism Research
• Journal of Personality and Social Psychology
• Annals of Tourism Research
• Australian Journal of Environmental Education
• Journal of Marketing Research
• Journal of Consumer Research
• Springer
• Sustainability
• Sustainable Environment
• Journal of Social Issues
• Human Ecology Review
• Acta Psychologica
• Frontiers in Psychology