从规范到创新: 数字化转型驱动电商企业ESG意图形成机制

• 영문명: From Norms to Innovation : How Digital Transformation Drives the Formation of ESG Intentions in E-commerce Enterprises
• 발행기관: 대한중국학회
• 저자명: 장명
• 간행물 정보: 『중국학(구중국어문론집)』第93輯, 71~94쪽, 전체 24쪽
• 주제분류: 인문학 > 기타인문학
• 파일형태: PDF
• 발행일자: 2025.12.31

국문 초록

Building on the institutional theory, the resource-based theory, and the dynamic capability theory, and being conducted on Chinese e-commerce enterprises, this study develops a dual-path model of “normative institutional pressure-digital transformation-ESG practice intention” and “green innovation capability-digital transformation-ESG practice intention.” This study employed an integrated approach combining case study and empirical analysis, the findings indicate that both normative institutional pressure and green innovation capability positively affect ESG practice intention, and the mediating effect of digital transformation is significant, especially in the path of normative institutional pressure. The results show that digital transformation not only enhances the capability to respond external pressures, but also facilitates the implementation of green innovation. Through the lens of “Intention” rather than “Performance”, this study reveals the process of transformation mechanism of enterprises from external negative compliance to internal positive acceptance. This study enriches the theoretical framework of ESG-driven mechanisms and digital transformation theory, and provides blueprint of practices and policies for green upgrading and the high-quality development of Chinese e-commerce enterprises.

영문 초록

本研究以中国电商企业为研究对象，基于制度理论、资源基础理论与动态能力理论， 构建了“规范性制度压力—数字化转型—ESG实践意图”与“绿色创新能力—数字化转型 —ESG实践意图”的双路径模型，探讨外部制度环境与内部创新能力如何通过数字化转型 协同影响企业的ESG实践意图。研究采用案例分析与实证分析相结合的方法，结果表明： 规范性制度压力与绿色创新能力均对电商企业ESG实践意图产生显著正向影响，且数字化 转型在两者作用路径中发挥显著中介作用，其中在规范性制度压力路径中的中介效应更 强。研究发现，数字化转型不仅增强了企业对外部压力的响应能力，也促进了内部绿色创 新的转化与落实。本文从“意图”而非“绩效”层面切入ESG研究，揭示了企业从外部被 动遵从向内部主动认同的转化机制。研究结果丰富了ESG实践驱动机制与数字化转型的理 论体系，为中国电商企业的绿色升级和高质量发展提供了实践与政策启示。

목차

1. 绪论

2. 理论背景与文献综述

3. 研究方法

4. 实证分析

5. 结论

参考文献

키워드

전자상거래 ESG실천의도 규범적 제도 압력 녹색혁신 역량 디지털 전환 E-commerce enterprises ESG practice intention Normative institutional pressure Green innovation capability Digital transformation 电商企业 ESG实践意图 规范性制度压力 绿色创新能力 数字化转型