Determinants Affecting the Visitor Revisit Intention At Tagaytay City, Philippines

• 발행기관: 한국문화관광학회
• 저자명: Jimford U. Tabuyo Ahlyn Nikole M. Villanuev Izzy F. Garceron Hitomi D. Ishika
• 간행물 정보: 『문화관광연구』제17권 제1호, 99~120쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2025.12.30

국문 초록

This study examined the factors influencing visitors’ intention to revisit Tagaytay City, focusing on activity, facility, hospitality, technology, and perceived value. It also assessed how experience affects the relationship between these determinants and revisit intention. Using a quantitative descriptive design, the study employed quota sampling with 206 respondents, and data were collected through Google Forms. The Structural Equation Model PLS was used for analysis. Results showed that activity, hospitality, technology, and perceived value were rated “agreed,” while facility was “strongly agreed.” Experience had a significant positive effect on revisit intention, although it negatively moderated the relationship between facility and revisit intention. The model met collinearity assumptions and explained 71.3% of the variance in revisit intention.

목차

Introduction

Literature Review

Revisit Intention

Activity

Facility

Hospitality

Technology

Perceived Value

Methodology and Analysis

Measurement Model

Path Model

Discussion and Conclusion

References

키워드

Revisit Intention Experience Visitors Destination & Tagaytay City