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Understanding E-wallet Adoption in E-commerce: A Task-Technology Fit and Theory of Mind Perspective

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영문명
발행기관
People & Global Business Association
저자명
Nguyen Van Da Canh Chi Hoang
간행물 정보
『Global Business and Finance Review』Vol.30 No.7, 148~157쪽, 전체 10쪽
주제분류
경제경영 > 경영학
파일형태
PDF
발행일자
2025.07.31
4,000

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국문 초록

Purpose: This study examined the factors influencing e-wallet adoption in e-commerce, focusing on the interplay between Task-Technology Fit (TTF) and Theory of Mind (ToM). The increasing prevalence of e-commerce and the rise of alternative payment methods provided the context for this investigation. The objective was to determine how perceived TTF and individual ToM levels affected e-wallet adoption. Design/methodology/approach: A quantitative research design was employed, using survey data collected from online shoppers. Findings: The results reveal that both TTF and ToM positively influence e-wallet adoption. Specifically, task char-acteristics, technology characteristics, cognitive ToM, and affective ToM were all found to be significant predictors of e-wallet adoption intention. Research limitations/implications: These findings highlight the importance of aligning e-wallet technology with the specific tasks involved in online shopping and addressing the social cognitive aspects of consumer decision-making. Originality/value: The study concluded that both perceived TTF and ToM are significant factors in understanding e-wallet adoption behavior in e-commerce. The study offers valuable insights for e-commerce and fintech practi-tioners seeking to enhance e-wallet adoption rates.

영문 초록

목차

I. Introduction
II. Literature Review
III. Research Method
IV. Result
V. Conclusion
References

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APA

Nguyen Van Da,Canh Chi Hoang. (2025).Understanding E-wallet Adoption in E-commerce: A Task-Technology Fit and Theory of Mind Perspective. Global Business and Finance Review, 30 (7), 148-157

MLA

Nguyen Van Da,Canh Chi Hoang. "Understanding E-wallet Adoption in E-commerce: A Task-Technology Fit and Theory of Mind Perspective." Global Business and Finance Review, 30.7(2025): 148-157

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