미용실 프로그램의 다각화를 통한 마케팅 활성화 연구

• 영문명: A Study of Activate on Marketing toward Multiple program on Hair Salon
• 발행기관: 한국인체미용예술학회
• 저자명: 김명기(Kim Myung-gi)
• 간행물 정보: 『한국인체미용예술학회지』한국인체예술학회지 제7권 제1호, 37~50쪽, 전체 14쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2006.03.01

영문 초록

  The purpose of this study is to examine recognition, preference, recommendation, possibility on development by cosmetologist who has experienced over 1 year.
  The major findings are as follows :
  1) The types of the cosmetology program are hair trand(cutting, permanent wave, dying hair), hair clinic(including scalp), makeup, wedding, nail care and sales education.
  2) Adding service or option is included nail care, hair clinic, gift as some product.
  3) On the question of recognition and reaction of the cosmetology program, major was satisfied. Cosmetology program is needed multiple channel for accept client"s needs. Many hair deginer think the possibility of the future on cosmetology.
  4) On the problem of the hair salon, the hair designers think the lack of education, non-develop the new cosmetology program, superannuated of the equipment.

목차

ABSTRACT
Ⅰ. 서론
Ⅱ. 연구 방법
Ⅲ. 연구 결과
Ⅳ. 결론
참고문헌