Transform!

Ian Murrin , Rajesh Jethwa , Mike Wright 지음

Wiley 2025년 11월 03일 출간

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PRAISE FOR TRANSFORM! "Transform! is an inspiring guide for leaders who want to drive meaningful transformation. Transform! gets to the heart of what truly matters when it comes to leading change: clarity of purpose, courageous leadership, and empowering people to deliver lasting change."—JIM SNABE, Chairman of Siemens, a board member of C3 AI and Temasek, a member of the World Economic Forum's Board of Trustees, former CEO of SAP and former Chairman of Moller - Maersk "As big organizations scale, so do their technology and data challenges—making transformation increasingly difficult. Transform! shows how to achieve excellence by combining agility and high-performance behaviors with the power of GenAI. Insightful and accessible, it cuts through complexity and helps you pull ahead of the pack."—SIR RON DENNIS, Founder of McLaren Automotive and McLaren Applied and now leads Podium Analytics while advising governments on change and innovation Learn what separates success from failure in technology-led transformation initiatives Transform! The 14 behaviours driving successful digital transformation in the age of Gen AI explores the stark reality that only a small fraction of companies achieve their technology-led transformation objectives, with billions of dollars wasted each year. The book highlights the critical barriers to success, such as defining the right investment priorities and addressing workforce skills and attitudes. It also sheds light on the broader implications of this wastage, including the opportunity costs and the potential to fund global solutions like eradicating hunger. Through compelling case studies and data-driven insights, Transform! The 14 behaviours driving successful digital transformation in the age of Gen AI delivers key insights on: Pitfalls of technology-led change programmes, from faulty air traffic control

목차

Section I What’s the Problem Here? 1 Chapter 1 And Why Do I Care? 3 1.1 Time, Please 6 1.2 The Technical Debt Crises 10 1.3 How Big Is the Debt? 11 1.4 What Does This Mean for Me? 14 1.5 What’s in It for Me? 16 1.6 Not so SWIFT 21 1.7 Where Did It All Go Wrong? 23 1.8 Change 101 24 Chapter 2 Who Needs a Survival Guide? 27 2.1 US Inc. and UK PLC 30 2.2 Legacy Code, Legacy Thinking 31 Section II How Do We Solve It? 35 Chapter 3 The Importance of a Software- Centric Mindset 37 3.1 The Decline of the Big Three 38 Chapter 4 When It All Goes Wrong 45 4.1 When the Virtual Wheels Fell Off at Volkswagen 45 4.2 Sonos’s Sorry Tale 49 Chapter 5 The Common Pitfalls and How to Avoid Them 51 5.1 A Waterfall Approach to Improvement 51 5.2 Failing to Distinguish Between Hard Tasks and Complex Problems 54 5.3 Classifying the Problem Domain Correctly 55 5.4 Solving for the Wrong Problems 60 5.5 No Clarity Around the Definition of “Great” or How to Get There 61 5.6 The Vital Role of Testing 61 5.7 Lack of Psychological Safety 62 5.8 Pitfalls in Practice 63 Chapter 6 The 14 Behaviors Behind Successful TLT 75 Chapter 7 Real- World Effects: A Project Comparison 97 7.1 Paradise Lost: The Story of the Disastrous Post Office Horizon Project 98 7.2 “Big- Bang” ERP Transformation on a Global Scale 105 Section III What’s the Plan, Stan? 115 Chapter 8 Before You Start Your Transformation 117 8.1 Bringing All Four Pillars of Technology- Led Transformation Together 118 8.2 Do You Have a Change Mindset? 118 8.3 Sears: A Story of Failed Success 119 8.4 Tesla: A Story of Successful Failure 122 8.5 Are You Grooving in the Right Behaviors from the Outset? 126

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저자(글) Ian Murrin

저자(글) Rajesh Jethwa

저자(글) Mike Wright