The 2024 Presidential Campaign

Robert E. Denton, Jr. 지음

Wiley-Blackwell 2025년 04월 11일 출간

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A comprehensive communication analysis of the 2024 presidential campaign Presidential campaigns are more than elections, they are cultural touchstones that shape national identity and political discourse. The 2024 presidential campaign was a defining moment in American history, marked by political polarization and cultural turns. In The 2024 Presidential Campaign: A Communication Perspective Robert E. Denton, Jr. and a team of esteemed scholars offer an incisive look at the strategies, narratives, and media that influenced this landmark election. Examining all key areas of the 2024 election through the lens of communication, this timely volume delves into critical facets of campaign messaging, including political advertising and established news media. Discussions of recent developments such as AI-generated content and the expansion of alternative media provide a deeper understanding of how rapid technological advancement impacts both presidential campaigns and American democracy. Each chapter provides unique insights, connecting communication theory to real-world electoral phenomena. Presents in-depth analyses of televised debates, social media strategies, and advertising Explores the use of humor in computer-generated images and political cartoons Includes chapters on candidate branding and political party conventions Addresses the impact of campaign finance on electoral outcomes Offers the latest insights into digital and mediated campaign practices Provides a unique perspective on cultural and generational shifts in U.S. politics The 2024 Presidential Campaign: A Communication Perspective is essential reading for scholars and students in Political Science, Journalism, and Communication, particularly those studying presidential campaigns, media and politics, and the presidency. Ideal for upper-level undergraduate and graduate courses, it is also a valuable resource f

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About the Contributors xv Acknowledgments xxi Preface xxiii Section 1: Political Campaign Communication In the 2024 Presidential Campaign 1 Chapter 1: Setting the Stage for 2024: A Tale of Three Incumbencies 3 Craig Allen Smith Copyrighted Material Presumption and Incumbency 4 Incumbency in 2024 6 Biden: The Actual Incumbent 7 Trump: The Challenging Incumbent 12 Harris: The Heir Incumbent 16 Conclusions 26 End Notes 28 Chapter 2: Getting on Stage: Surfacing for 2024 35 Craig Allen Smith Surfacing in the Early Years 36 Surfacing Since the 1970s: Binding Primaries 38 The Surfacing Landscape Evolves: 1972 versus 2024 41 Trent’s Theory of Surfacing 43 Establishing Expectations of Candidates 44 Determining Front Runners or Serious Contenders 44 Important Issues or Themes Emerge 45 Surfacing Metrics 46 The Aspiring Democrats 48 The Aspiring Republicans 51 The Trump Critics 52 The Newbies 52 The Contenders 53 The Republican Debates 55 The First Republican Debate 56 The Second Republican Debate 59 The Final Three Debates 60 Summary 61 Issue Surfacing for 2024 62 Conclusions 63 End Notes 65 Chapter 3: The 2024 Political Party Conventions: Contexts, Rhetoric, and Curiosities 71 Theodore F. Sheckels The Death of a Genre 73 Media Reversal 77 Agenda 79 The Republicans 80 The Democrats 82 Contents ix Late Twists 85 Curiosities 87 Republicans 87 Democrats 88 Both Parties 89 The Vice- Presidential Nomination Acceptance Speeches 89 The Candidates’ Families 90 The Music 91 Conclusion 92 End Notes 96 Chapter 4: Presidential Debates 2024 101 Benjamin Voth

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저자(글) Robert E. Denton, Jr.

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