The Global Sport Industry

The Past, Present, and Future

Eoin Joseph Trolan 지음

한국외국어대학교 지식출판콘텐츠원 2025년 03월 04일 출간

작품소개

책소개

People talk about sports and sport topics on a daily basis, as such this book is an amalgamation of Sport and Social issues that can help the University student develop the confidence and skills to be able to discuss issues in the English language. The different types of sport and social issues, major problems and concerns with sports, and global social influence and impacts are some of the themes covered in this book. Students and teachers will be able to relate to the topics and issues and be able to engage in healthy discussions.

목차

Introduction
Using the book

Section I General Sports Topics
Chapter 1 Sport History
Chapter 2 Modern Sports Industry
· Sport Media
· Sport Finance and Economics
· Sports Diplomacy
Chapter 3 Modern Sports Events
· Sport Public Relations
· Sport Marketing and Sponsorship
· Sport Consumers
Chapter 4 Future of the Sports Industry

Section II Specific Sports Topics
Chapter 5 Performance Enhancing Drugs
Chapter 6 Violence in Sports
Chapter 7 Sportsmanship
Chapter 8 Racism and Discrimination
Chapter 9 Gender
Chapter 10 Homophobia/Transphobia
Chapter 11 Disability in Sports
Chatper 12 Bullying in Sports
Chapter 13 Nationalism
Chapter 14 Technology
Chapter 15 Sport Fans and Fandom
Chapter 16 E-Sports

Epilogue

인물정보

저자(글) Eoin Joseph Trolan

Eoin “Joe” Trolan is a professor of Global Sports Industry at Hankuk University for Foreign Studies. Prior to working at HUFS, he Taught classes during his PhD studies at Florida State University and received his B.S., M.A, and M.S in Sports management and Sociology from Georgia State University. His current research is studying the impact of sport and acculturation especially with immigrants and refugees and the development of sport policy at the local and community areas. He is also heavily involved in promoting local and international sports in Korea and Asia. He works with the Gaelic Athletic Association and the Irish Governments Department of Foreign Affairs to help promote sporting connections with Korea and Asia with Ireland and to understand how culture impacts sports particiaption.