neuroAI

A. K. Pradeep , Anirudh Acharya , Rajat Chakravarty , Ratnakar Dev 지음

Wiley 2024년 08월 27일 출간

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It is the most powerful revolution of this century. Neuroscience-powered GenAi enables massive impact on everything from medicine to marketing, entertainment to education, flavors to fragrances, and much more. Simply by blending cutting edge neuroscience with bleeding edge GenAi. Put humanity back at the center of GenAi. neuroAi: Winning the Minds of Consumers with Neuroscience Powered GenAi is the master guide for everyone seeking to understand this breakthrough technology; what it is, how it works, and most especially how to put it to work for competitive advantage in the marketplace. neuroAi combines learnings from advanced neuroscience with deep GenAi expertise and practical how-to's. This is a 'force multiplier,' enabling readers to gain the fullest understanding of how to apply neuroscience-powered GenAi to appeal most effectively to the hidden driver of 95% of consumer behavior: the non-conscious mind. Innovators, creatives, and corporate executives now have a blueprint of how to unleash neuroAi at scale in the enterprise. The focus is on “Top Line Growth”—build and grow revenues while exciting and winning consumers. Written by Dr. A. K. Pradeep and his team of experts at Sensori.ai, the world's only firm combining advanced neuroscience learnings with GenAi, neuroAi features a primer on neuroscience, GenAi, and the core memory structures and functions of the human brain. Dr. Pradeep's original book, The Buying Brain, broke new ground by bringing neuroscience into marketing. neuroAi takes continues this innovative journey even farther now by combining advanced neuroscience with GenAi. The book explores key topics including: How the non-conscious mind interacts with GenAi to trigger the most relevant and impactful consumer responses What are key learnings from teen brains, boomer brains, mommy brains, middle age brains that GenAi must be aware of How activating desireG

목차

Introduction ix Part 1 Neuroscience and Ai 1 1 neuroAi for Marketers, Product Designers, and Executives 3 2 The Perceptual Brain 25 3 The Teen Brain 37 4 Gender and the Brain 51 5 The Maternal Brain 67 6 The Middle-Aged Brain 79 7 The Senior Brain and What It Prefers 87 Part 2 neuroAi Applications 101 8 neuroAi Applications across Categories and Industry Sectors 103 9 desireGPT Drive Desire with neuroAi 105 10 The Consumer Experience 115 11 brandGPT neuroAi-Powered Design of Brands 125 12 trendGPT Discover Trends and Product Innovations Using neuroAi 141 13 packageGPT neuroAi-Powered Package Design 153 14 fragranceGPT and flavorGPT neuroAi-Powered Design of Fragrances and Flavors 173 15 musicGPT Extract Emotions in Music and Generate Original Music 185 16 adGPT neuroAi-Powered Advertising 197 17 scriptGPT Writing Entire TV Shows, Plots, and Dialogue 211 18 luxuryGPT Premiumize Products Using Brain Codes of Luxury 219 19 buzzGPT Drive Virality through neuroAi 235 20 Imagine Our Future 253 References 255 Acknowledgments 273 About the Authors 275 Index 277

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작가정보

저자(글) A. K. Pradeep

저자(글) Anirudh Acharya

저자(글) Rajat Chakravarty

저자(글) Ratnakar Dev