Unlocking the Secrets of Prompt Engineering

Master the art of creative language generation to accelerate your journey from novice to pro

Gilbert Mizrahi 지음

Packt(GCO Science) 2024년 01월 12일 출간

작품소개

책소개

Enhance your writing with AI by mastering prompt engineering techniques and become an expert in developing and utilizing LLM prompts across applications

▶Book Description
Unlocking the Secrets of Prompt Engineering is your key to mastering the art of AI-driven writing. This book propels you into the world of large language models (LLMs), empowering you to create and apply prompts effectively for diverse applications, from revolutionizing content creation and chatbots to coding assistance.
Starting with the fundamentals of prompt engineering, this guide provides a solid foundation in LLM prompts, their components, and applications. Through practical examples and use cases, you'll discover how LLMs can be used for generating product descriptions, personalized emails, social media posts, and even creative writing projects like fiction and poetry. The book covers advanced use cases such as creating and promoting podcasts, integrating LLMs with other tools, and using AI for chatbot development. But that’s not all. You'll also delve into the ethical considerations, best practices, and limitations of using LLM prompts as you experiment and optimize your approach for best results.
By the end of this book, you'll have unlocked the full potential of AI in writing and content creation to generate ideas, overcome writer's block, boost productivity, and improve communication skills.

▶What You Will Learn
⦁ Explore the different types of prompts, their strengths, and weaknesses
⦁ Understand the AI agent's knowledge and mental model
⦁ Enhance your creative writing with AI insights for fiction and poetry
⦁ Develop advanced skills in AI chatbot creation and deployment
⦁ Discover how AI will transform industries such as education, legal, and others
⦁ Integrate LLMs with various tools to boost productivity
⦁ Understand AI ethics and best practices, and navigate limitations effectively
⦁ Experiment and optimize AI techniques for best results

목차

▶TABLE of CONTENTS
1. Understanding Prompting &Prompt Techniques
2. Generating Text with AI for Content Creation
3. Creating and Promoting a Podcast Using ChatGPT and Other Practical Examples
4. LLMs for Creative Writing
5. Unlocking Insights from Unstructured Text – AI Techniques for Text Analysis
6. Applications of LLMs in Education and Law
7. The Rise of AI Pair Programmers: Teaming Up with Intelligent Assistants for Better Code
8. AI for Chatbots
9. Building Smarter Systems: Advanced LLM Integrations
10. Generative AI – Emerging Issues at the Intersection of Ethics and Innovation
11. Conclusion

책 속으로

▶What this book covers
⦁ Chapter 1, Understanding Prompting and Prompt Techniques This introductory chapter provides a comprehensive overview of LLM prompts and the foundations of prompt engineering. It explores the components of prompts, different prompting techniques, LLM parameters, and a systematic framework for experimentation to craft effective prompts. The chapter also discusses challenges such as verbosity and inconsistency that need to be addressed. By equipping you with core knowledge about prompt engineering and how to guide LLM behavior, this chapter lays the groundwork for harnessing the power of AI for diverse applications in the following chapters.
⦁ Chapter 2, Craft Compelling Content Faster with AI Assistance This chapter explores leveraging AI tools such as ChatGPT to generate, outline, and draft initial versions of content including social media posts, sales copy, video scripts, and articles. It covers providing context and examples to guide the AI, personalizing messaging, customizing the tone and voice, and refining the raw AI output. While AI shows promise to enhance human creativity and productivity in content creation through these techniques, human oversight remains critical. The key lessons focus on thoughtfully combining AI assistance with human creativity and intent to develop engaging and high-quality content.
⦁ Chapter 3, Creating and Promoting a Podcast Using ChatGPT and Other Practical Examples This chapter provides practical examples of leveraging AI tools, for example, ChatGPT, for tasks such as crafting an engaging podcast and job interview questions. It explores prompts and techniques to identify podcast topics, potential guests, and promotional content. For job interviews, it covers how both interviewers and candidates can use AI to strategize relevant questions and thoughtful answers. The key lessons focus on using AI to accelerate preparation, idea generation, and content creation for podcasts and interviews while enhancing human creativity.
⦁ Chapter 4, LLMs for Creative Writing This chapter explores how writers can leverage AI tools such as ChatGPT to enhance different aspects of the creative writing process. It provides examples of crafting prompts to generate ideas, characters, and plots for fiction as well as techniques for writing original poetry. The key lessons focus on using AI to spark imagination while retaining authorial vision and voice. With the right balance of human creativity and AI assistance, these models can accelerate idea generation, improve drafts through editing, and open new creative frontiers.
⦁ Chapter 5, Unlocking Insights from Unstructured Text - AI Techniques for Text Analysis This chapter explores key applications of AI techniques such as sentiment analysis, data classification, data cleaning, and pattern matching to extract insights from unstructured text. It provides examples of using these techniques to perform tasks such as gauging emotion in content, categorizing data, resolving inconsistencies, and extracting structured information. The key lessons focus on leveraging AI to automate the analysis of qualitative data, saving time and effort while improving accuracy. With the right techniques, AI enables anyone to unlock value from the proliferation of unstructured text data.
⦁ Chapter 6, Applications of LLMs in Education and Law This chapter demonstrates applications of AI systems such as ChatGPT in education and legal domains. It provides examples of using these tools to generate personalized course materials, practice questions, and rubrics tailored to learning objectives. For legal professionals, the chapter explores leveraging LLMs for research, drafting documents, intellectual property management, training law students, and other emerging use cases. However, human validation of AI responses remains critical. When thoughtfully implemented, tools such as ChatGPT show immense potential to assist professionals in education, law, and other fields by automating repetitive tasks and enhancing productivity.
⦁ Chapter 7, The Rise of AI Pair Programmers - Teaming Up with Intelligent Assistants for Better Code LLMs such as GPT-4 are transforming coding by generating functional code blocks, explaining code, debugging, optimizing performance, and translating between programming languages. This chapter provides case studies demonstrating the use of AI to rapidly develop website code and Chrome extensions, allowing developers to focus on design rather than rote coding tasks. AI coding assistants such as GitHub Copilot leverage GPT-3 and GPT-4 to provide autonomous code generation tailored to developers’ needs. While AI can accelerate development, human oversight is still needed to review and refine the generated code before deployment. AI is unlikely to wholly replace developers soon, but it can augment human creativity and problem-solving abilities in coding. The future will involve fluent human-AI collaboration, with coders and assistants working together symbiotically.
⦁ Chapter 8, Conversational AI – Crafting Intelligent Chatbot LLMs Chatbots powered by LLMs such as GPT-3/4 and Claude are transforming conversational AI and enabling more natural, human-like digital experiences. As demonstrated through the detailed examples in this chapter, these powerful generative models allow bots to truly understand natural language, hold free-flowing conversations with users, and complete sophisticated workflows from commerce transactions to personalized assessments. The key to unlocking their capabilities is thoughtful prompt engineering. Developers can inject critical context, domain knowledge, business logic, data sources, and more into the prompts to shape the bot’s behavior. While interacting in the playground provides a glimpse of the potential, custom solutions built on LLM APIs open up many more possibilities.
⦁ Chapter 9, Building Smarter Systems – Advanced LLM Integrations This chapter explored various techniques for integrating LLMs into practical workflows to unlock new possibilities. Easy-to-use templates such as SheetSmart simplify setting up formulas in spreadsheets to prompt LLMs such as GPT-3.5 in bulk. More powerful automation platforms such as Zapier and Make enable connecting web applications into pipelines with LLM APIs. This allows automating processes such as generating competitive intelligence briefings by ingesting data sources into an LLM.For full customization, developer tools such as LangChain, Flowise, and Langflow provide frameworks for building sophisticated LLM applications involving reasoning, conversation, and contextual recommendations. The walk-throughs in this chapter demonstrate sample integrations for extracting insights from customer data to enrich CRM systems and conversing with PDF documents using LLMs.
⦁ Chapter 10, Generative AI – Emerging Issues at the Intersection of Ethics and Innovation Generative AI introduces profound challenges around trust, accountability, bias risks, economic impacts ranging from productivity gains to job displacement, massive computational needs threatening sustainability, subtle societal risks, and philosophical questions around machine creativity. Solutions require collaboration on ethics by design, algorithmic assessments, thoughtful regulations, inclusive governance, and upholding human rights. The choices made today on AI ethics and governance will have profound implications. With humanism guiding development, these technologies can be steered 5. toward uplifting and enriching society.
⦁ Chapter 11, Conclusion Prompt engineering represents a breakthrough in guiding generative AI systems such as LLMs to automate tasks and enhance human capabilities across industries. Meticulously refining prompts based on outputs is key to steering these models, much like adjusting ingredients when cooking. For now, human expertise remains essential to oversee AI’s nascent abilities. Looking ahead, techniques such as conditional and causality prompting could enable more reliable, personalized applications. Healthcare and other fields, such as engineering and finance, exhibit immense potential for prompt engineering to assist professionals. However, we must acknowledge the current limitations and implement thoughtful governance to manage risks responsibly. Platforms integrating models with services and tools customizing outputs by training on unique data will expand the possibilities further. While focused on text generation, prompt engineering will grow even more versatile as multimodal LLMs advance.

Overall, this book provides an introductory survey of techniques to ignite exciting possibilities for transforming nearly every facet of life and work through thoughtful prompt engineering.

출판사 서평

▶ Preface
The advent of large language models (LLMs), such as GPT-4, Bard, and Claude, represents a seismic shift in artificial intelligence (AI) capabilities. Fueled by vast datasets and compute power, these models can generate astonishingly human-like text and engage in complex dialogue. However, their potential is only fully realized through the art of prompt engineering – the process of carefully crafting the prompts that activate the models. Prompts encode instructions, context, examples, and guardrails to channel the models’ capabilities for specific tasks. Mastering prompt engineering unlocks the immense power of LLMs for a myriad of applications, from content creation to data analysis and beyond.
This book serves as a practical guide to prompt engineering across different domains. Through concrete examples and real-world case studies, readers will learn effective techniques for decomposing problems into discrete prompts, providing relevant background knowledge, iteratively refining prompts, and shaping model outputs. The journey equips readers with strategies to tap into the versatility of LLMs with properly engineered prompts. By following the techniques in this book, anyone can harness the problem-solving skills of AI systems such as GPT-4 and Claude to build solutions that create real value.

작가정보

저자(글) Gilbert Mizrahi

Gilbert Mizrahi is a product strategist, educator, and seasoned entrepreneur with a proven track record across a variety of industries. He brings a wealth of knowledge and experience in interactive data visualization, product strategy innovation, generative AI, and Software as a Service (SaaS). As a co-founder of Twnel, Gilbert steers product R&D, leveraging his expertise in artificial intelligence to craft cutting-edge solutions that enhance communication and productivity for businesses. His passion for data science and product growth is mirrored in his ventures.
He holds a master’s degree in operations research from Stanford University and a bachelor’s degree in industrial engineering. Gilbert's extensive background includes serving as a mentor at MassChallenge and Newchip Accelerator, business strategy and product development consultant at Looi Consulting, and holding senior research and technology positions at Aptima Inc.
Gilbert's forward-thinking approach, entrepreneurial spirit, and dedication to fostering innovation make him a vanguard in the application of generative AI and strategy in product development.