Transformed

Marty Cagan 지음

Wiley 2024년 03월 06일 출간

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책소개

Help transform your business and innovate like the world's top tech companies! In INSPIRED, product thought leader Marty Cagan revealed the best practices and techniques used by the top product teams operating in the product model. Next, EMPOWERED shared the best practices and techniques used by the top product leaders to provide their teams with the kind of environment they need to thrive in the product model. Yet, the most common question after reading INSPIRED and EMPOWERED has been: "Yes, we want to work this way, but the way we work today is so different, and so deeply ingrained, is it even possible for a company like ours to transform to the product model?" TRANSFORMED was written to bridge the gap between where most companies are right now and where they need to be. The leaders of these companies know they must transform to compete in an era of rapidly changing enabling technology, but most of them have never operated this way before. TRANSFORMED has three big goals: First, the book will educate you with a deep understanding of the product operating model, and what it means to work that way. Second, the book will convince you with detailed case studies of successful transformations, that while difficult, it is absolutely possible for you to transform your company to the product operating model. Third, the book will inspire you with truly impressive case studies of product innovation, showing what you too will be capable of doing once you successfully transform. TRANSFORMED is written for those driving change, including the senior company leaders—starting with the CEO—as well as the senior executives and stakeholders who need to collaborate with the product teams, the product leaders, the members of the product teams, and all those who either support or depend on these product teams. <

목차

Part I Introduction 1 Chapter 1 Who Is This Book For? 3 Chapter 2 What Is a Product Operating Model? 6 What Is a Product? 8 Chapter 3 Why Transform? 10 Chapter 4 A Typical Transformation 13 Chapter 5 The Role of the CEO 18 Chapter 6 A Guide to TRANSFORMED 21 Tough Love for Product Leaders 23 Part II Transformation Defined 25 Chapter 7 Changing How You Build 31 A Note About Agile and Agile Coaches 33 Chapter 8 Changing How You Solve Problems 35 Outcome- Based Roadmaps 41 Chapter 9 Changing How You Decide Which Problems to Solve 42 The One Right Way? 47 Part III Product Model Competencies 49 Chapter 10 Product Managers 55 Direct Access 58 What About Domain Expertise? 61 Chapter 11 Product Designers 63 Chapter 12 Tech Leads 66 Chapter 13 Product Leaders 69 Product Ops 75 The Impact of AI on Product Teams 77 Chapter 14 Innovation Story: Almosafer 78 Part IV Product Model Concepts 83 Chapter 15 Product Teams 87 Principle: Empowered with Problems to Solve 87 Product Leaders and Empowered Teams 89 Principle: Outcomes over Output 89 Principle: Sense of Ownership 90 Principle: Collaboration 91 Chapter 16 Product Strategy 94 Principle: Focus 94 The Power of an Inspiring Product Vision 95 Principle: Powered by Insights 96 Principle: Transparency 97 Principle: Placing Bets 98 Chapter 17 Product Discovery 99 Principle: Minimize Waste 99 Principle: Assess Product Risks 100 Assessing Ethical Risk 101 Principle: Embrace Rapid Experimentation 101 Principle: Test Ideas Responsibly 103 Chapter 18 Product Delivery 104 Principle: Small, Frequen

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저자(글) Marty Cagan