Get Growing

Dean Seddon 지음

Wiley 2024년 02월 09일 출간

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Get more clients, grow your business faster, and spend less time selling! Are you new to getting clients online? Are you struggling with building your crowd and converting them into clients? Are you tired of having to sell? Do you feel like nothing is working? A common challenge for expertise-led businesses is the struggle to market themselves, leaving them frustrated with their stagnant growth and ineffective marketing and sales strategies. In Get Growing, Dean Seddon shows you what really works when it comes to sales and self-promotion. The founder of the fastest-growing business consultancy in the UK, Dean has helped thousands grow their brands and expand their reach, ranging from individual freelancers to international corporations like Amazon, Mastercard, and Microsoft. You don’t need to have a big budget or spend all your time harassing people for sales. Using Dean's simple and scalable methods, you can attract the right audience and convert them into paying customers. Filled with proven ways to grow your business, real-life stories, illustrative examples, and practical applications, this comprehensive guide: Offers practical advice for building awareness, belief, and relationships to eliminate ‘"selling" Explains packaging your services and expertise based on value, not price Features step-by-step guidance on leveraging social selling and personal branding to accelerate growth Provides methods for consistently increasing revenue without cold-pitching, expensive ads, or complex funnels Dean Seddon's foolproof process teaches you to leverage your time and build an audience of people who need what you sell. Get Growing is essential reading for all business owners who feel overwhelmed and confused when it comes to marketing their services and expertise.

목차

Introduction ix 1 Changing the World with Outcomes 1 2 Knowing Your Most Valuable Clients 19 3 Creating Your Offer 31 4 Building Your Message to the World 47 5 Getting Organized and Systemizing Your Growth 61 6 Reducing Sales Friction 77 7 Social Selling: Leveraging Social Media Without Becoming an Influencer 95 8 Creating Prolific Content Efficiently and Effectively 119 9 Unleashing Your Selling and Marketing Power with Email 135 10 Creating Compelling Copy That Converts Prospects into Paying Clients 149 11 Handling Inquiries and Discovery Calls 169 12 Mastering Your Mindset 193 13 Tactics and Resources to Take Your Business to the Next Level 203 14 It’s Time for Action 219 Acknowledgments 221 About the Author 223 Index 225

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저자(글) Dean Seddon