The Future Internet

Bernard Marr 지음

Wiley 2023년 06월 20일 출간

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책소개

A sneak peek at the future of the internet, from one of the web’s most prescient voices In The Future Internet: How the Metaverse, Web3, and NFTs Will Transform Business & Society, acclaimed futurist, author, and digital strategist Bernard Marr delivers a compelling and engaging discussion of the technologies driving the impending—and ongoing—transformation of the internet, including blockchain, augmented reality (AR), and more. In the book, you’ll explore the risks and opportunities presented by these game-changing techs and how they might impact you, your organisation, and community. The author explains how various sectors will be revolutionised by the future internet, as industries like sports, retail, energy, healthcare, education, and others feel the effects of paradigm-shifting developments in society and technology. He also discusses: Strategies for individuals seeking to leverage the coming changes in technology, employment, and culture The potential impact of the unprecedented combination of blockchain and AR technologies Techniques for getting in on the ground floor of a new internet that places a heavy premium on participation and immersive experiencesAn essential and incisive exploration of what our tomorrows might bring, The Future Internet is perfect for executives, managers, and other business leaders doing their best to get a head start on tomorrow’s digital economy.

목차

Introduction: A Whole New Internet Part I The Future Internet and the Next Digital Revolution Chapter 1 The Metaverse and a More Immersive Online Experience Chapter 2 Web3 and the Rise of Decentralization Chapter 3 When and How will this Future Internet Play Out? Exploring Timelines, Future Trends and Challenges Part II How the Future Internet will Change Our World Chapter 4 How Creative and Entertainment Industries are Finding New Ways to Engage with their Audiences Chapter 5 How Fashion and Retail Brands are Preparing for a More Immersive World Chapter 6 Overhauling How We Learn (At All Stages of Life) Chapter 7 Disrupting Finance, IT and Other Service Industries Chapter 8 Metaverse Hospitals and More: Healthcare in the Future Internet Chapter 9 Innovating Industry, Streamlining Supply Chains: What the Future Looks Like for Manufacturing, Energy and Other Industrial Organizations Chapter 10 How Governments and Public Services will Harness the Future Internet Chapter 11 Everyday Life and Leisure in the Future Internet Part III Leveraging the Future Internet in Your Business Chapter 12 Rethinking Products and Services Chapter 13 Rethinking Business Operations Chapter 14 Attracting, Developing and Retaining the Right Skills for the Future Internet Chapter 15 Creating the Right Culture for Success Chapter 16 Developing a Future Internet Strategy Chapter 17 Final Words Index

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저자(글) Bernard Marr