Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy

Dilip Ghosh , Diana Bogueva , R. Smarta 지음

Elsevier 2023년 04월 26일 출간

작품소개

책소개

Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy explains strategies to guide consumers toward making informed food purchases. The book begins with coverage of nutrition science before moving into nutrition marketing, social marketing and responsibility, consumer perception and insight, public health policy and regulation, case studies, and coverage on how to integrate holistic health into mainstream brand marketing. Intended for food and nutrition scientists who work in marketing, manufacturing, packaging, as well as clinical nutritionists, health care policymakers, and graduate and post graduate students in nutrition and business-related studies, this book will be a welcomed resource. Includes case studies, points-of-view, literature reviews, recent developments, data and methods Explores intrinsic and extrinsic motivators for consumer purchasing behaviors Covers each aspect of “Seed to Patient” pathway

목차

Acknowledgement 1. Introduction Nutrition Science 2. Evidence-based Nutrition communication 3. Clinical application of whey proteins 4. Prospects of using of biologically active substances to prevent depression 5. Nutrition needs for lifestyle changes and managing disorders Nutrition Marketing 6. Integrated Marketing Communications on Health Related Consumer Behaviours 7. Nutrition marketing on food labels 8. Innovative packaging as marketing tool in nutraceutical/nutritional products 9. Converting traditional knowledge to marketable products 10. Behavioural Nutrition 11. Branding and communication strategies in marketing nutritional products 12. Supply Chain; a competitive advantage 13. Marketing nutraceuticals and OTC products as FMCG products 14. The Pursuit of Natural Medicine – A Current Perspective Social Marketing & Responsibility 15. Effectiveness of social marketing interventions for health improvement 16. Social media as a new platform for nutritional and health messages 17. Supporting healthy eating behaviour through social marketing Consumer Perception & Insight 18. Cross-cultural perspective on health and nutrition claims, country of origin 19. Consumer centric innovation 20. Personalized nutrition: evolving science, consumer insights and regulatory position 21. Consumer perception & in-sight: Role of brand equity Public Health Policy & Regulation 22. How nutrition marketing links to public policy 23. Tools to understand what improves the health and wellbeing of New Zealanders 24. Nutrition regulation and policy in India 25. Integration of planning and food policy for improved nutrition Case Studies 26. "Chyavanprash" -an ancient remedy for Modern era Holistic Health 27. Home & Traditional Remedies for Energy and Nu

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작가정보

저자(글) Dilip Ghosh

저자(글) Diana Bogueva

저자(글) R. Smarta