The Ultimate LinkedIn Messaging Guide

Daniel Disney , Chris Murray 지음

Wiley 2023년 03월 14일 출간

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Get people to read, listen to, and watch your LinkedIn messages The Ultimate LinkedIn Messaging Guide is for salespeople, businesses, recruiters, and LinkedIn users who struggle to get replies and results on the essential business platform. In this book, author Daniel Disney shows you just how powerful LinkedIn can be when you figure out how to do it right. You’ll discover how to use LinkedIn messages to get noticed by employers, get attention to your business, and close deals. When you master LinkedIn messaging with the proven tips inside this book, you’ll be able to start more conversations, create more opportunities and drive more sales and revenue. What you’re looking for is out there if you know how to reach the people who can help. But in this age of information overload, no one will respond to a spammy message, call, or e-mail. You need to stand out and prove that you’re legitimate. In this book, you’ll find real examples of successful messages, as well as over 50 message templates and scripts for written, audio, video and InMail messages. There are also QR codes throughout the book that take you to recorded examples of video and audio messages so you can see and hear them in action. Learn how to send personalised connection requests and LinkedIn messages that prompt people to talk to you Discover tips for building your network and reaching the decision makers at any company Leverage the power of audio and video messages to connect more effectively on LinkedIn Follow up and convert replies into sales, job offers, and high-value relationshipsIf you’ve struggled to get noticed, meet the right people, and close deals, The Ultimate LinkedIn Messaging Guide is the tool you need to turn it around.

목차

Foreword About the Author Introduction Part 1: Prospecting With Messages Chapter 1 Motivation To Message Chapter 2 The Prospecting Maze Chapter 3 Outbound Social Selling Part 2: Research & Personalisation Chapter 4 Why Aren’t People Replying? Chapter 5 Research & Personalisation Chapter 6 The One Thing To Avoid Chapter 7 No One Likes Spam Messages Part 3: LinkedIn Messaging Thoughts Chapter 8 InMail VS Message Chapter 9 When To Send Messages Chapter 10 One Size Doesn’t Fit All Part 4: Written LinkedIn Messages Chapter 11 The Seven-Figure LinkedIn Message Chapter 12 25 Written Sales Message Templates Chapter 13 Top Tips Part 5: Audio LinkedIn Messages Chapter 14 Audio Voice Notes On LinkedIn Chapter 15 How & When To Send Audio Messages Chapter 16 The Two Most Important Components Chapter 17 Ten Audio Sales Message Scripts Part 6: Video LinkedIn Messages Chapter 18 Video Messages On LinkedIn Chapter 19 From Video To Sale In 24 Hours Chapter 20 Ten Video Sales Message Scripts Part 7: InMail Messages On Sales Navigator Chapter 21 InMail Messages On LinkedIn Chapter 22 InMail Subject Lines Chapter 23 Ten InMail Sales Templates Part 8: Follow Up, Replies & Converting To Sales Chapter 24 What If They Don’t Reply? Chapter 25 Pick Up The Phone Chapter 26 Conversation To Opportunity Part 9: Bonus Chapters Chapter 27 Pipeline Will Always Be King Chapter 28 Ten Big LinkedIn & Sales Navigator Tips Chapter 29 Social Selling Top Tips Chapter 30 Building A Strong LinkedIn Profile Chapter 31 Cold Calling Is Like Blockbuster Chapter 32 Social Selling In 15 Minutes Chapter 33 The ABC’s Of Social Selling Work

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저자(글) Daniel Disney

저자(글) Chris Murray