Learning Tableau 10 2E

Business Intelligence and data visualization that brings your business into focus

Joshua N. Milligan 지음

Packt(GCO Science) 2016년 09월 30일 출간

작품소개

책소개

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목차

1: CREATING YOUR FIRST VISUALIZATIONS AND DASHBOARD
2: WORKING WITH DATA IN TABLEAU
3: MOVING FROM FOUNDATIONAL TO MORE ADVANCED VISUALIZATIONS
4: USING ROW-LEVEL, AGGREGATE, AND LEVEL OF DETAIL CALCULATIONS
5: TABLE CALCULATIONS
6: FORMATTING A VISUALIZATION TO LOOK GREAT AND WORK WELL
7: TELLING A DATA STORY WITH DASHBOARDS
8: DEEPER ANALYSIS ？ TRENDS, CLUSTERING, DISTRIBUTIONS, AND FORECASTING
9: MAKING DATA WORK FOR YOU
10: ADVANCED VISUALIZATIONS, TECHNIQUES, TIPS, AND TRICKS
11: SHARING YOUR DATA STORY

책 속으로

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출판사 서평

▶Editorial Review
What is it about a piece of software that inspires a community of users to post pictures of themselves holding signs that say, “I love Tableau”, write books and blogs, and spend countless hours volunteering to help others visualize their data? And how is it that a single tool can be embraced and used by everyone from business users, to data analysts, to CEOs? What is it about Tableau that inspires such passion?

Tableau’s uniqueness comes from its paradigm. Tableau is different from traditional BI products that force you to select a chart type and then match data to various components of the chart. You won’t be confronted with wizards or pre-built dashboards that give you some insight at first but fail to deliver additional insight when you need it. Instead, Tableau allows hands-on interaction with data; it’s easy to get into a flow of asking questions, uncovering new insights, raising new questions and answers, and finally designing a data story to share with others.

And, Tableau is fun! It allows creativity and gives freedom to explore, understand, design, and share. Tableau doesn’t lock you into a single path to a solution. Tableau designers feel like artists with data as paint and Tableau as a blank canvas.

Furthermore, Tableau is easy and powerful. The interface is intuitive and you’ll find yourself exploring data and building visualizations and fully interactive dashboards in minutes (in fact, we’ll do just this in Chapter 1, Creating Your First Visualizations and Dashboard!). But Tableau is also very powerful. It allows you to perform deep and
significant analyses of your data. The unique paradigm of Tableau allows this easy and powerful combination.

This book presents the fundamentals for understanding and working within this paradigm. This book will equip you with the concepts and practical application that will allow you to use Tableau to explore, analyze, visualize, and share the stories contained in your data.

작가정보

저자(글) Joshua N. Milligan

Joshua N. Milligan has been with Teknion Data Solutions since 2004 and currently serves as a Principal Consultant. With a strong background in software development and custom .NET solutions, he brings a blend of analytical and creative thinking to BI solutions, data visualization, and data storytelling. His years of consulting have given Joshua hands on experience with all aspects of the BI development cycle from data modeling, ETL, enterprise deployment, data visualization, and dashboard design. He has worked with clients in numerous industries including financial, energy, healthcare, marketing, government, and services. Joshua has been named by Tableau as a Tableau Zen Master every year since 2014. This places Joshua in a group of individuals recognized by Tableau as not only masters of the tool but also who have a deep desire to teach and help others. As a Tableau Ambassador, trainer, mentor, and leader in the online Tableau community, Joshua is passionate about helping others gain insights from their data. He frequently broadcasts webinars to educate and inform the Tableau community and the world at large about the wonders of Tableau, and is a much sought after featured speaker at Tableau conferences, user groups and various technology and industry functions. He thrives on helping others. Joshua is the author of the first edition of Learning Tableau, which quickly became one of the highest acclaimed Tableau books for users at all levels. He was a technical reviewer of the Tableau Data Visualization Cookbook, Creating Data Stories with Tableau Public, and his work has been featured multiple times on Tableau Public's Viz of the Day and Tableau's website. He also shares frequent Tableau tips, tricks, and advice along with a variety of dashboards on his fun and creative blog site, VizPainter. You can follow Joshua on Twitter at @VizPainter.