Lean Mobile App Development

Apply Lean startup methodologies to develop successful iOS and Android apps

Mike van Drongelen , Adam Dennis , Richard Garabedian , Alberto Gonzalez , Aravind Krishnaswamy 지음

Packt(GCO Science) 2017년 11월 28일 출간

작품소개

책소개

Lean is the ultimate methodology for creating a startup that succeeds. Sounds great from a theoretical point of view, but what does that mean for you as an a technical co-founder or mobile developer?

By applying the Lean Start-up methodology to your mobile App development, it will become so much easier to build apps that take Google Play or the App Store by storm. This book shows you how to bring together smarter business processes with technical know-how.

It makes no sense to develop a brilliant app for six months or longer only to find out later that nobody is interested in it. Build a Minimum Viable Product (MVP) first. Validate your hypotheses early and often. Discover effective product development strategies that let you put Facebook's famous axiom "move fast and break things" into practice.

A great app without visibility and marketing clout is nothing, so use this book to market your app, making use of effective metrics that help you track and iterate all aspects of project performance.

목차

1: YES, THERE IS AN APP FOR THAT
2: LEAN STARTUP PRIMER
3: CHALLENGES IN APPLYING LEAN TO BUILDING MOBILE APPS
4: AN AGILE WORKFLOW IN A NUTSHELL
5: A PRAGMATIC APPROACH
6: MVP IS ALWAYS MORE MINIMAL THAN YOU THINK
7: MINIMAL VIABLE PRODUCT CASE STUDIES
8: CLOUD SOLUTIONS FOR APP EXPERIMENTS
9: NATIVE, HYBRID, OR CROSS-PLATFORM
10: THERE IS AN API FOR THAT!
11: ONBOARDING AND REGISTRATION
12: DO THINGS THAT DO NOT SCALE
13: PLAY STORE AND APP STORE HACKS
14: A/B TESTING YOUR APP
15: GROWING TRACTION AND IMPROVING RETENTION
16: SCALING STRATEGIES
17: MONETIZATION AND PRICING STRATEGY
18: CONTINUOUS DEPLOYMENT
19: BUILDING AN UNFAIR ADVANTAGE
20: THE FLYNG CASE STUDY

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▶Editorial Review
The lean start-up methodology has become a well-known term in the start-up land. There are many books covering this (and related methodologies) such as The Lean Startup (Eric ries), Running Lean (Ash Maurya), The start-up owner manual (Steve Blank), and The Four steps to the epiphany (Steve Blank).

The lean start-up methodology is, among other things, about reducing waste by gathering feedback earlier. It makes no sense to develop a brilliant app for six months or longer only to find out later that nobody is interested in it.

Your start-up, or even an existing app, needs multiple but short iterations to find out what works and what does not. That raises questions such as: Does your app actually solve a problem worth solving it? And how does the lean start-up methodology come into this?

All the books are currently focused on business-oriented members of your start-up or company. However, a pragmatic approach for the technical-oriented members of a company, with a mobile first strategy, is missing in particular. Theory is cool but a practical approach could help developers to move faster.

This book tries to fill that gap. It explains the elements of the Lean Start Up methodology and elaborates on research and on implementation. In particular, the focus is on things that need to be done from a technical point of view. That makes this book a down-to-earth guide on how to apply the lean start-up methodology to real Android and iOS development. As such, it comes without any mumbo-jumbo. If you want real action and if you want to develop an app that people need and really want to use, then this guide is for you.

작가정보

저자(글) Mike van Drongelen

Mike van Drongelen works as a mobile solution consultant in the Netherlands. He develops Android, iOS, and .NET solutions for various customers and has some start-up projects of his own.Creating successful software using less code is what he is aiming for. He thinks developing software is fun, but waste is not. Too often the business guys do not fully understand the tech guys and the other way around. This, amongst other insights, explains why he is interested in the lean start-up methodology and why he thinks it is important to apply to mobile app development.When he is not developing apps, he likes to go on trips on his motorbike or with his 2 CV.

저자(글) Adam Dennis

Adam Dennis is a seasoned unicorn who has run political campaigns, created tech training centers for at-risk youth, and founded and sold a successful SaaS. Adam now runs 10+ software teams for Dominion Dealer Solutions, an enterprise SaaS serving US auto dealers.Adam promotes team excellence, fact-driven decision-making and failing fast. At Dominion, Adam integrated Lean / Agile methods and coding best practices into all his teams.Adam lives on the island of Antigua. When offline, Adam etches glass and enjoys life with his wife and daughters.

저자(글) Richard Garabedian

Rich Garabedian spent the last 20 plus years developing software for businesses ranging from defense contractors to small internet start-ups. He currently works for Dominion Dealer Solutions as the director of development for mobile and two desktop applications.Rich loves the Java programming language and is an avid Android user. He also pulls his own espresso shots and, according to his wife, spends too many hours video gaming.Outside of work, Rich is either competitive cycling or chasing after his three amazing daughters.

저자(글) Alberto Gonzalez

Alberto Gonzalez has spent his career providing creative leadership and delivering premium digital design for a wide array of clients that span from small businesses / agencies to some of the largest digital media companies worldwide. He has over twenty years experience leading teams in award winning digital product design and marketing efforts. He currently serves as the Director of User Experience for for Dominion Dealer Solutions, an enterprise SaaS serving auto dealers and OEMs in the US.

저자(글) Aravind Krishnaswamy

Aravind ‘Arvi’ Krishnaswamy is an entrepreneur and tech executive. He lives in Bangalore, India, with his wife Monami and his dog. He's passionate about all things cloud, mobile, and social.He co-founded Levitum and is fortunate to work with a wonderful set of friends. In the past, he lived and worked in Silicon Valley, where he was a part of one IPO and exit. He also holds a patent for work done during his MS research at Iowa State University.In his spare time, he enjoys playing tennis, writing, and travel with his talented wife and dog. He's also a frequent public speaker at a number of product and tech conferences.