Drop the Pink Elephant

Bill McFarlan 지음

Capstone 2009년 08월 25일 출간

작품소개

책소개

quot;As GMTV anchor, I interview hundreds of people every year. However well they interview, every single person would find it easier to explain their case by following these simple principles.quot; EAMONN HOLMES, GMTV Presenterquot;[Drop the Pink Elephant]...tackle[s] every aspect of personal communication in a crisp, entertaining style.quot; THE PLAIN ENGLISH SOCIETYquot;There can be no whitewash at the White House.quot; (Richard Nixon). These nine words turned the American nation against their President. Why? Because people hadn't linked the White House with a cover up until Nixon himself made the connection. His own denial created the story.It is perhaps the most famous Pink Elephant in history. But what exactly is a 'Pink Elephant'? Pink Elephants are the unnecessary negatives that clutter your conversation and meaning, sending out the wrong signals to anyone you communicate with.In Drop the Pink Elephant, Bill McFarlan reveals how to avoid the deadly trap of allowing poor communication skills to obscure your meaning and reduce your effectiveness. Drop the Pink Elephant is filled with helpful, simple and practical advice on how to make your words count for more. Put these straightforward lessons into practice and you will notice immediately how much more effectively you are able to communicate with others.Sharpen your conversation by:* FIRST SPOTTING, THEN DROPPING THE PINK ELEPHANT* GETTING RID OF THE JARGON* LEARNING TO SPEAK IN PICTURES* RECOGNISING WHEN YOU SHOULD APOLOGISE OR THANK PEOPLE* CAPTIVATING AN AUDIENCEN.B. No animals were hurt in the making of this book. (Can you spot your first Pink Elephant?)

목차

World's Top Ten Pink Elephants.Foreword.Introduction.SECTION ONE: DUMP THE BAGGAGE AND CREATE CLARITY.1. Drop the Pink Elephant.2. Every Picture Tells a Story.SECTION TWO: BE PRINCIPLED IN WHAT YOU SAY.3. Staying on the Louisiana Highway.4. Sorry Seems to be the Hardest Word.5. Tell the Unpalatable Truth, Rather than the 'White Lie'.6. Thank You and Well Done.7. Who Looks Stupid When You Criticize in Public?SECTION THREE: POSITIVELY ASSERT YOURSELF.8. Flush Out thewatering Down Words.9. Talk Positively About Yourself.SECTION FOUR: THINK OF THE AUDIENCE.10. It's All Relative.11. Email and Text&-Bullets or Boomerangs.12. Three Little Questions.SECTION FIVE: CREATE DEEPER UNDERSTANDING.13. Listen First to Understand.14. Powerful Words.15. Think, Talk, Act....Then Tell the World.Appendix: What do Your Words Say About You?Index.&&

출판사 서평

"full of advice about how to avoid sending out the wrong signals" (Human Resources, March 2006)

작가정보

저자(글) Bill McFarlan

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Bill McFarlan is a journalist, broadcaster and Managing Director of one of Britain-s leading media consultancies.He established The Broadcasting Business in 1989 to help individuals and businesses get their message to the world in a brighter, more positive vivid manner.Since then, he-s conducted more than a thousand media training and presentation skills courses in Britain, France, Spain, the USA, the Caribbean and African.He-s a regular speaker at conferences and passionate advocate of confidence-building techniques.In Tandem with his business life is a broadcasting career that began in radio in 1980 and took him through news presentation at Scottish Television to ten years with the BBC, anchoring Breakfast News Reporting Scotland, Sportscence and World-s Strongest Man.He-s fronted sports programmes on three satellite channels and is a regular contributors to news and current affairs programmes.Bill lives in Glasgow with his wife and three children.