Artificial Intelligence in Practice

Bernard Marr , Matt Ward 지음

Wiley 2019년 04월 15일 출간

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Cyber-solutions to real-world business problems Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Artificial intelligence and machine learning are cited as the most important modern business trends to drive success. It is used in areas ranging from banking and finance to social media and marketing. This technology continues to provide innovative solutions to businesses of all sizes, sectors and industries. This engaging and topical book explores a wide range of cases illustrating how businesses use AI to boost performance, drive efficiency, analyse market preferences and many others. Best-selling author and renowned AI expert Bernard Marr reveals how machine learning technology is transforming the way companies conduct business. This detailed examination provides an overview of each company, describes the specific problem and explains how AI facilitates resolution. Each case study provides a comprehensive overview, including some technical details as well as key learning summaries: Understand how specific business problems are addressed by innovative machine learning methods Explore how current artificial intelligence applications improve performance and increase efficiency in various situations Expand your knowledge of recent AI advancements in technology Gain insight on the future of AI and its increasing role in business and industry Artificial Intelligence in Practice: How 50 Successful Companies Used Artificial Intelligence to Solve Problems is an insightful and informative explora

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Introduction 1 Part 1 Artificial Intelligence Trailblazers 1 Alibaba: Using Artificial Intelligence To Power The Retail And Business-To-Business Services Of The Future 13 2 Alphabet and Google: Maximizing The Potential Of Artificial Intelligence 21 3 Amazon: Using Deep Learning To Drive Business Performance 29 4 Apple: Integrating AI Into Products And Protecting User Privacy 37 5 Baidu: Machine Learning For Search Engines And Autonomous Cars 43 6 Facebook: Using Artificial Intelligence To Improve Social Media Services 49 7 IBM: Cognitive Computing Helps Machines Debate With Humans 55 8 JD.com: Automating Retail With Artificial Intelligence 61 9 Microsoft: Making Artificial Intelligence Part Of The Fabric Of Everyday Life 69 10 Tencent: Using Artificial Intelligence To Power We Chat And Healthcare 75 Part 2 Retail, Consumer Goods and Food and Beverage Companies 11 Burberry: Using Artificial Intelligence To Sell Luxury 83 12 Coca-Cola: Using Artificial Intelligence To Stay At The Top Of The Soft Drinks Market 87 13 Domino’s: Using Artificial Intelligence To Serve Up Hundreds Of Thousands Of Pizzas Every Day 93 14 Kimberly-Clark: Using AI To Make Sense Of Customer Data 99 15 McDonald’s: Using Robots And Artificial Intelligence To Automate Processes 105 16 Samsung: Automating The Home And Workplace With Artificial Intelligence 111 17 Starbucks: Using Artificial Intelligence To Sell Millions Of Coffees Every Day 117 18 Stitch Fix: Combining The Power Of Artificial Intelligence And Humans To Disrupt Fashion Retail 123 19 Unilever: Using Artificial Intelligence To Streamline Recruiting And Onboarding 129 20 Walmart: Using Artificial Intelligence To Keep Shelves Stacked And Customers Happy 135 Part 3 Media, Entertainment and Telecom Companies 21 The Walt Disney Company: Using Artific

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저자(글) Bernard Marr

BERNARD MARR is the founder and CEO of Bernard Marr & Co and an internationally best-selling business author, futurist, keynote speaker and strategic advisor to companies and governments. He is one of the world's most highly respected voices and a renowned expert when it comes to topics such as artificial intelligence and big data. Marr advises many of the world's best-known organizations on strategy, digital transformation and business performance. He is the author of Big Data in Practice: How 45 Successful Companies used Big Data Analytics to Deliver Extraordinary Results and Big Data: Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance, both published with Wiley. MATT WARD is the research lead for Bernard Marr & Co. Matt has a background in investigative journalism and spent the last few years working closely with Bernard Marr on the latest technology topics. Matt is an expert and experienced writer in the field of business technology and artificial intelligence, where he has worked with companies such as IBM, Intel, Citibank and NASA.

저자(글) Matt Ward