Lean Impact

Ann Mei Chang , Eric Ries 지음

Wiley 2018년 10월 30일 출간

작품소개

책소개

Despite enormous investments of time and money, are we making a dent on the social and environmental challenges of our time? What if we could exponentially increase our impact? Around the world, a new generation is looking beyond greater profits, for meaningful purpose. But, unlike business, few social interventions have achieved significant impact at scale. Inspired by the modern innovation practices, popularized by bestseller The Lean Startup, that have fueled technology breakthroughs touching every aspect of our lives, Lean Impact turns our attention to a new goal - radically greater social good. Social change is far more complicated than building a new app. It requires more listening, more care, and more stakeholders. To make a lasting difference, solutions must be embraced by beneficiaries, address root causes, and include an engine that can accelerate growth to reach the scale of the need. Lean Impact offers bold ideas to reach audacious goals through customer insight, rapid experimentation and iteration, and a relentless pursuit of impact. Ann Mei Chang brings a unique perspective from across sectors, from her years as a tech executive in Silicon Valley to her most recent experience as the Chief Innovation Officer at USAID. She vividly illustrates the book with real stories from interviews with over 200 organizations across the US and around the world. Whether you are a nonprofit, social enterprise, triple bottom line company, foundation, government agency, philanthropist, impact investor, or simply donate your time and money, Lean Impact is an essential guide to maximizing social impact and scale.

목차

Foreword 7 Introduction 11 Part I: Inspire 20 Chapter 1: Innovation is the Path, Impact is the Destination 21 Chapter 2: What is Your Audacious Goal? 33 Chapter 3: Love the Problem, Not Your Solution 44 Chapter 4: Finding the "Big Idea" 57 Chapter 5: Lessons from The Lean Startup 66 Part II: Validate 90 Chapter 6: Start Small, Iterate Fast 93 Chapter 7: Value 113 Chapter 8: Growth 138 Chapter 9: Impact 164 Part III: Transform 189 Chapter 10: Systems Change 192 Chapter 11: Financing Innovation 201 Chapter 12: A Message to Funders 220 Chapter 13: Making It Stick 241 Chapter 14: A World of Impact 256 Disclosures 273 Acknowledgements 275 About the Author 280 Index

작가정보

저자(글) Ann Mei Chang

ANN MEI CHANG is the Executive Director of Lean Impact at Lean Startup Company. Previously, she served at USAID (one of the largest funders of international development) as Chief Innovation Officer and the Executive Director of the U.S. Global Development Lab. Prior to her pivot to social good, Ann Mei was a seasoned Silicon Valley executive, with more than twenty years' experience at such leading companies as Google, Apple, and Intuit, as well as a number of startups.

저자(글) Eric Ries