Sales Enablement

Byron Matthews , Tamara Schenk 지음

Wiley 2018년 04월 06일 출간

작품소개

책소개

Put buyer experience and selling resources front-and-center to boost revenue Sales Enablement is the essential guide to boosting revenue through smarter selling. A thorough, practical introduction to sales enablement best practices, this book provides step-by-step approaches for implementation alongside expert advice. In clarifying the sales enablement space and defining its practices, this invaluable guidance covers training, content, and coaching using a holistic approach that ensures optimal implementation with measureable results. Case studies show how enablement is used effectively in real-world companies, and highlight the essential steps leaders must take to achieve their desired sales results. Smarter buyers require smarter selling, and organizations who have implemented enablement programs attain revenue goals at a rate more than eight percent higher than those that do not. This book provides a 101 guide to sales enablement for any sales professional wanting to enhance sales and boost revenue in an era of consumer choice. Understand sales enablement and what it can do for your company Implement enablement using techniques that ensure sustainable, measureable performance impact Adopt proven best practices through step-by-step advice from experts Examine case studies that illustrate successful implementation and the impact of sales enablement on revenue Consumers are smarter, more connected, and more educated than ever before. Traditional sales strategies are falling by the wayside, becoming increasingly less effective amidst the current economic landscape. Companies who thrive in this sort of climate know how to speak to the customer in their own terms, and sales enablement keeps the customer front-and-center by providing sales people with the resources buyers want. Sales Enablement provides a scalable, sales-boosting framework with proven results.

목차

Acknowledgments About the Authors About Miller Heiman Group About CSO Insights Part One Introduction Chapter 1 The Science of Selling Part Two Laying the Foundation Chapter 2 The Many Facets of Sales Force Enablement Chapter 3 The Customer’s Path Chapter 4 The Enablement Charter Part Three Enablement Services Chapter 5 Content Services Chapter 6 Training Services Chapter 7 Coaching Services Chapter 8 Value Messaging: Creating Consistency for Maximum Impact Part Four The Inner Workings of Enablement Chapter 9 Formalized Collaboration Chapter 10 Integrated Enablement Technology Chapter 11 Enablement Operations Chapter 12 Measuring Results Part Five Where to Go from Here Chapter 13 Enablement Maturity: Where Are You Now and What to Do About It Chapter 14 The Future of Selling Starts Now

작가정보

저자(글) Byron Matthews

저자(글) Tamara Schenk