Success as a Real Estate Agent For Dummies

Dirk Zeller 지음

For Dummies 2017년 03월 14일 출간

작품소개

책소개

Make your fortune in the real estate business With home prices jumping nationwide, the real estate market is clearly starting to show stabilization. In the latest edition of Success as a Real Estate Agent For Dummies, expert author Dirk Zeller shows you how to become a top-performing agent. Whether it's lead generation via blogging or social media channels, you'll discover key ways to communicate and prospect in a new online world. Inside, you'll find the latest coverage on being successful selling high-value homes, how to sell short sales to buyers without scaring them off, dealing with residential and commercial real estate, how to use third parties to drive leads and create exposure like Trulia, Realtor.com, and Zillow, and much more. Features tips and tricks for working with buyers Includes must-haves for successful real estate agents Offers tried-and-true tactics and fresh ideas for finding more projects Gives you the skills to close more deals Whether you're looking to rev up your real estate business, deciding whether to specialize in commercial or residential real estate, or just interested in fine-tuning your skills, Success as a Real Estate Agent For Dummies has you covered.

목차

Introduction 1 Part I: Acquiring the Keys to Real Estate Success 5 Chapter 1: Discovering the Skills of a Successful Agent 7 Chapter 2: Selecting the Right Company 21 Chapter 3: Becoming a Marketplace Expert 45 Part II: Generating Leads for Buyers and Sellers 59 Chapter 4: Prospecting Your Way to Listings and Sales 61 Chapter 5: Using Facebook and Blogs to Create an Online Presence 79 Chapter 6: The ABCs of IDX 89 Chapter 7: Generating Referrals 99 Chapter 8: Traditional Lead Targets That Work: Expired and FSBO Listings 119 Chapter 9: Using an Open House As a Prospecting Tool 141 Part III: Developing a Winning Sales Strategy 159 Chapter 10: Conducting a Quality Listing Presentation 161 Chapter 11: Getting the House Ready for Showing 187 Chapter 12: Marketing Yourself and Your Properties 205 Chapter 13: Negotiating the Contract and Closing the Deal 233 Part IV: Running a Successful Real Estate Business 251 Chapter 14: Staking Your Competitive Position 253 Chapter 15: Keeping Clients for Life 271 Chapter 16: Maximizing Your Time 297 Part V: The Part of Tens 323 Chapter 17: Ten Must-Haves for a Successful Real Estate Agent 325 Chapter 18: Ten Bulletproof Tips for Listing Presentations 331 Chapter 19: Ten Tips for Navigating Short Sales 337 Index 343

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저자(글) Dirk Zeller

Dirk Zeller is the CEO of Real Estate Champions and Sales Champions, two nationally known companies that specialize in training and coaching salespeople.