The Analytic Hospitality Executive

Kelly A. McGuire , Dexter E. Wood , Jr. 지음

Wiley 2016년 08월 22일 출간

작품소개

책소개

Targeted analytics to address the unique opportunities in hospitality and gaming The Analytic Hospitality Executive helps decision makers understand big data and how it can drive value in the industry. Written by a leading business analytics expert who specializes in hospitality and travel, this book draws a direct link between big data and hospitality, and shows you how to incorporate analytics into your strategic management initiative. You'll learn which data types are critical, how to identify productive data sources, and how to integrate analytics into multiple business processes to create an overall analytic culture that turns information into insight. The discussion includes the tools and tips that help make it happen, and points you toward the specific places in your business that could benefit from advanced analytics. The hospitality and gaming industry has unique needs and opportunities, and this book's targeted guidance provides a roadmap to big data benefits. Like most industries, the hospitality and gaming industry is experiencing a rapid increase in data volume, variety, and velocity. This book shows you how to corral this growing current, and channel it into productive avenues that drive better business. Understand big data and analytics Incorporate analytics into existing business processes Identify the most valuable data sources Create a strategic analytic culture that drives value Although the industry is just beginning to recognize the value of big data, it's important to get up to speed quickly or risk losing out on benefits that could drive business to greater heights. The Analytic Hospitality Executive provides a targeted game plan from an expert on the inside, so you can start making your data work for you.

목차

Foreword Acknowledgments About the Author Chapter 1: Building a Strategic Analytic Culture in Hospitality Strategic Analytic Culture Moving Ahead and Staying Ahead with Prescriptive Decision Making2 Making it Happen Getting Started How This Book Can Help Notes Chapter 2: Data Management for Hospitality Data Management Challenge and Opportunity Data Storage Data Integration Data Quality Measuring the Benefits of Data Management Responsible Use of Data Conclusion Notes Chapter 3: Data Visualization1 Why Are Visualizations So Important Visualization Technology Data Visualization Types Creating Powerful Visualizations Conclusion Notes Chapter 4: From Reactive to Proactive Decision Making: Advanced Analytics in Action Reactive to Proactive Decision Making Statistical Analysis Forecasting Predictive Analytics Optimization Machine Learning Text Analytics Making it Work Analytics and Technology Innovations in Solution Delivery Real Time and Streaming Conclusion Notes Chapter 5: Analytics for Operations Operations Data from Operations Analytics in Operations Workforce Planning and Optimization Queues The Impact of Queue Configuration Managing Consumer Perceptions State of Analytics in Operations Analytical Resources for Operations Conclusion Notes Chapter 6: Analytics in Marketing Marketing Data Advanced Marketing Analytics Digital Intelligence Benchmarking Marketing Analytics Capabilities Technology and People Investments Conclusion Notes Chapter 7: Analytics in Sales Sales Data Advanced Analy

작가정보

저자(글) Kelly A. McGuire

저자(글) Dexter E. Wood

저자(글) Jr.