Experimental Methods in Survey Research

Paul J. Lavrakas , Michael W. Traugott , Courtney Kennedy , Allyson L. Holbrook , Edith D. de Leeuw 지음

Wiley 2019년 09월 18일 출간

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A thorough and comprehensive guide to the theoretical, practical, and methodological approaches used in survey experiments across disciplines such as political science, health sciences, sociology, economics, psychology, and marketing This book explores and explains the broad range of experimental designs embedded in surveys that use both probability and non-probability samples. It approaches the usage of survey-based experiments with a Total Survey Error (TSE) perspective, which provides insight on the strengths and weaknesses of the techniques used. Experimental Methods in Survey Research: Techniques that Combine Random Sampling with Random Assignment addresses experiments on within-unit coverage, reducing nonresponse, question and questionnaire design, minimizing interview measurement bias, using adaptive design, trend data, vignettes, the analysis of data from survey experiments, and other topics, across social, behavioral, and marketing science domains. Each chapter begins with a description of the experimental method or application and its importance, followed by reference to relevant literature. At least one detailed original experimental case study then follows to illustrate the experimental method’s deployment, implementation, and analysis from a TSE perspective. The chapters conclude with theoretical and practical implications on the usage of the experimental method addressed. In summary, this book: Fills a

목차

List of Contributors xix Preface by Dr. Judith Tanur xxv About the Companion Website xxix 1 Probability Survey-Based Experimentation and the Balancing of Internal and External Validity Concerns 1Paul J. Lavrakas, Courtney Kennedy, Edith D. de Leeuw, Brady T. West, Allyson L. Holbrook, and Michael W. Traugott 1.1 Validity Concerns in Survey Research 3 1.2 Survey Validity and Survey Error 5 1.3 Internal Validity 6 1.4 Threats to Internal Validity 8 1.5 External Validity 11 1.6 Pairing Experimental Designs with Probability Sampling 12 1.7 Some Thoughts on Conducting Experiments with Online Convenience Samples 12 1.8 The Contents of this Book 15 References 15 Part I Introduction to Section on Within-Unit Coverage 19Paul J. Lavrakas and Edith D. de Leeuw 2 Within-Household Selection Methods: A Critical Review and Experimental Examination 23Jolene D. Smyth, Kristen Olson, and Mathew Stange 2.1 Introduction 23 2.2 Within-Household Selection and Total Survey Error 24 2.3 Types of within-Household Selection Techniques 24 2.4 Within-Household Selection in Telephone Surveys 25 2.5 Within-Household Selection in Self-Administered Surveys 26 2.6 Methodological Requirements of Experimentally Studying Within-Household Selection Methods 27 2.7 Empirical Example 30 2.8 Data and Methods 31 2.9 Analysis Plan 34 2.10 Results 35 2.11 Discussion and Conclusions 40 References 42 3 Measuring within-Household Contamination: The Challenge of Interviewing More Than One Member of a Household 47Colm O’Muircheartaigh, Stephen Smith, and Jaclyn S.Wong 3.1 Literature Review 47 3.2 Data and Methods 50 Investigators 53 Field/Project Directors 53 3.3 The Sequence of Analyses 55 3

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저자(글) Paul J. Lavrakas

Paul J. Lavrakas, PhD, is Senior Fellow at the NORC at the University of Chicago, Adjunct Professor at University of Illinois-Chicago, Senior Methodologist at the Social Research Centre of Australian National University and at the Office for Survey Research at Michigan State University. Michael W. Traugott, PhD, is Research Professor in the Institute for Social Research at the University of Michigan. Courtney Kennedy, PhD, is Director of Survey Research at Pew Research Center in Washington, DC. Allyson L. Holbrook, PhD, is Professor of Public Administration and Psychology at the University of Illinois-Chicago. Edith D. de Leeuw, PhD, is Professor of Survey Methodology in the Department of Methodology and Statistics at Utrecht University. Brady T. West, PhD, is Research Associate Professor in the Survey Research Center at the University of Michigan-Ann Arbor.

저자(글) Michael W. Traugott

저자(글) Courtney Kennedy

저자(글) Allyson L. Holbrook

저자(글) Edith D. de Leeuw