Twitter Power 3.0

Joel Comm 지음

Wiley 2015년 02월 19일 출간

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Tweet your company to the top of the market with a tailored approach to Twitter Twitter Power 3.0 is the newly updated guide that shows smart businesses and entrepreneurs how to use Twitter to their advantage. This book is the best business leader's guide to Twitter, with the most up to date information on trends in social media, branding, and competitive research. Readers will learn that viral content doesn't happen by accident, why videos and photos are crucial to engagement, and how to measure the success of a Twitter strategy using specific and accurate metrics. This new edition contains brand new case studies, user profiles, features, and images, helping readers create a stronger overall Twitter strategy whether they're already engaged or just wondering if Twitter's important for their business future. Tip: it most definitely is important! Twitter has grown up. It's now a public company, worth over $30 billion, and it means business. Twitter has changed over time, but remains a crucial tool for business branding and a key place to engage with customers and build long-term client relationships. This book demonstrates how Twitter can play an important role in business growth, 140 characters at a time. Understand how Twitter differs from other social media platforms Build a savvy Twitter strategy as part of a broader social media plan Create viral content that effortlessly spreads your message and gains you huge numbers of followers Learn which metrics matter, and how to measure and track them Firms need to understand how Twitter is a vital element in any social media marketing, and craft strategies specific to each. Twitter Power 3.0 is the complete guide to Twitter for business, with the latest information, proven techniques, and expert advice.

목차

Twitter Power 3.0 Introduction Chapter 1 An Introduction to the Social Media Landscape What Exactly Is Social Media? Social Media Really Is a Big Deal The Different Types of Social Media Sites&-Content to Suit Every Market A Closer Look at Microblogging Introducing … Twitter! Chapter 2 Why Is Twitter So Powerful? Twitter and Its Successes The Power of Twitter&-s Immediate Feedback Instant Access to Smart People 24/7 Chapter 3 Getting Started the Right Way on Twitter Signing Up&-Does Twitter Have the Web&-s Most Friendly Registration Page? Who&-s on Twitter? Your First Followers! Create an Inviting Twitter Profile Designing Your Twitter Profile Notifications to Notice Tweeting with Your Mobile Phone A Winning Social Media Philosophy Sending Your Very First Tweet Becoming a Follower A Word about Security Chapter 4 Building a Following on Twitter Quantity or Quality: Choosing the Type of Following You Want Quality: How to Be Intentional about Creating Your Own Network of Experts Quantity: Seven Killer Strategies to Reaching Critical Mass on Twitter Klout and Page Rank Chapter 5 The Art of the Tweet Tweet Etiquette The Benefits of Following before Tweeting How to Join a Conversation How to Be Interesting on Twitter How to Drive Behavior Chapter 6 The Magic of Connecting with Customers on Twitter Identifying Problems and Soliciting Feedback Discovering Your Top Fans, Promoters and Evangelists

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저자(글) Joel Comm

JOEL COMM is the New York Times bestselling author of The AdSense Code and nine other books. As a leading New Media Marketing Strategist and keynote peaker, Joel has consulted, partnered with, or trained companies including Microsoft, IBM, Starz Entertainment, Hubspot and others. A serial entrepreneur on the web since 1995, Joel has sold a site to Yahoo!, created a #1 bestselling iPhone application, and produced the world's first competitive Internet reality show. Learn more about Joel at www.JoelComm.com Dave Taylor has been helping invent the Internet for over thirty years, has launched four Internet startups, written 22 books, and is an award-winning speaker and event host. He has a degree in Computer Science, an MBA and a Masters in Education, during which time he created the award-winning Purdue Online Writing Lab. You can find Dave writing about tech and business at AskDaveTaylor.com, sharing his parenting adventure at GoFatherhood.com and on every major social network when he's not busy with his real job of single dad to his three children, 18, 14 and 11. Dave lives in Boulder, Colorado and can be found on Twitter as @DaveTaylor.

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