Becoming a Graphic and Digital Designer

Steven Heller , Veronique Vienne 지음

Wiley 2015년 04월 15일 출간

작품소개

책소개

Begin your graphic design career now, with the guidance of industry experts Becoming a Graphic and Digital Designer is a single source guide to the myriad of options available to those pursuing a graphic design career. With an emphasis on portfolio requirements and job opportunities, this guide helps both students and individuals interested in entering the design field prepare for successful careers. Coverage includes design inspiration, design genres, and design education, with discussion of the specific career options available in print, interactive, and motion design. Interviews with leading designers like Michael Bierut, Stefan Sagmeister, and Mirko Ilic give readers an insider's perspective on career trajectory and a glimpse into everyday operations and inspirations at a variety of companies and firms. Design has become a multi-platform activity that involves aesthetic, creative, and technical expertise. Becoming a Graphic and Digital Designer shows readers that the field once known as "graphic design" is now richer and more inviting than ever before. Learn how to think like a designer and approach projects systematically Discover the varied career options available within graphic design Gain insight from some of the leading designers in their fields Compile a portfolio optimized to your speciality of choice Graphic designers' work appears in magazines, advertisements, video games, movies, exhibits, computer programs, packaging, corporate materials, and more. Aspiring designers are sure to find their place in the industry, regardless of specific interests. Becoming a Graphic and Digital Designer provides a roadmap and compass for the journey, which begins today.

목차

Preface SECTION ONE: GRAPHIC DESIGN Chapter 1: Inspirations and Motivations Chapter 2: Starting a Studio or Working for Someone Else Chapter 3: Partners on Partnering SECTION TWO: DESIGN GENRES Chapter 4: Letters and Type Chapter 5: Logos and Marks Chapter 6: Books and Book Jackets Chapter 7: Editorial Design Chapter 8: Social Innovation Chapter 9: Branding and Packaging Chapter 10: Illustration Design SECTION THREE: TRANSITIONAL DESIGN Chapter 11: Understanding Change Chapter 12: Eccentrics and Design Quirkiness Chapter 13: What Comes Next SECTION FOUR: DIGITAL DESIGN Chapter 14: Interactive Multimedia Installations and Interfaces Chapter 15: Designing Apps for Mobile Devices Chapter 16: E-Commerce with a Soul Chapter 17: User Experience Specialists Chapter 18: Geeks, Programmers, Developers, Tinkerers SECTION FIVE: DESIGN EDUCATION Appendix 1: College Directory Appendix 2: Additional Reading Index

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저자(글) Steven Heller

Steven Heller is co-chair of the School of Visual Arts MFA design program. He has written over 170 books on design and has been a contributor or contributing editor to nearly 25 magazines, including Print, Eye, and Baseline. Steven writes the "Visuals" column for the New York Times Book Review. V&e'ronique Vienne writes books and conducts workshops on design criticism as a creative tool. She is a former magazine art director and has served as a faculty member and lecturer at art and design colleges in the United States and Europe.

저자(글) Veronique Vienne