Semi-Organic Growth, + Website

George T. Geis 지음

Wiley 2015년 05월 07일 출간

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An in-depth examination of Google's innovative approach to M&A Semi-Organic Growth presents a unique analysis of Google's distinctive expertise in the area of mergers and acquisitions, derived from more than 150 acquisitions carried out over the company's short history. While organizational growth has traditionally been characterized as organic (internally generated) or inorganic (from acquisition), this book examines Google's semi-organic strategy for accelerating product and service revenue, explained through a unique sector/subsector classification scheme that dynamically maps the media, Internet, and technology platform markets. You'll gain insight into Google's disclosure strategies for private company transactions, and more importantly, their methods for integrating acquisitions into product and service offerings to achieve ecosystem synergy. Unique perspective reveals the lessons learned along the way from both successes and failures, and the companion website gives you access to the tools that help you implement what you've learned. Google's extensive use of M&A as a growth strategy has been in sharp contrast to the practices of rivals like Apple, and further contrasts with the failures of many other companies in corporate business development. This book shows you the thinking behind the company's successful methods, and demonstrates the mechanisms behind the success. Learn why corporate M&A activity often fails to add value Delve deep into the complex dimensions of M&A integration Discover what Google has learned through specific deals Consider innovative integration methods that foster synergy Google is an iconic, premiere company, and it didn't happen by accident. Their success is driven by their innovative approach to strategy in all areas, and their M&A expertise has been a major contributing factor. Semi-Organic Growth takes you through the core workings of Google M&A

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Preface Acknowledgments Chapter 1: MA Success and Failure Chapter 2: Imprinting Semi-organic Growth Chapter 3: Google v. Apple: MA Paths Diverge, then Converge Chapter 4: MA Market Modeling Chapter 5: Google Media Deals Chapter 6: Google Internet Deals Chapter 7: Google Technology Platform Deals Chapter 8: Failed or Shuttered Deals Chapter 9: Disclosure versus Secrecy Chapter 10: Forms of Consideration Chapter 11: Contingent Consideration Chapter 12: Dimensions of MA Integration and Semi-organic Growth Chapter 13: Acqui-hires Enhancing Google Offerings Chapter 14: Competitive Deal Constellations and Ecosystem Synergy References About the Website About the Author Index

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저자(글) George T. Geis