Gen Y Now

Buddy Hobart 지음

Wiley 2014년 04월 09일 출간

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Strategies for managing the real Generation YA new generation of workers is forcing employers to rethink the workplace. Generation Y, or Millennials, bring new ideas, innovation, and energy as they enter the workforce AND their expectations and demands are unique. In Gen Y Now, top team leadership gurus Buddy Hobart and Herb Sendek explore all the myths about this up and coming generation and show you how Millennials can be your most creative, motivated, and loyal employees.This book goes from demographic research to concrete practice, explaining that Generation Y is more than we've been led to believe. They value authenticity, flexibility, and recognition. Using the strategies in Gen Y Now, you can hire and retain these demanding workers, and the payoffs could be huge.Keep up with current trends and technologies to move your organization into the futureAttract the best young talent in preparation for the mass retirement of Baby Boomers and Gen XUnderstand how demographic trends impact the way your intergenerational teams thinkInspire motivation in Millennial employees, reducing dissatisfaction and turnover costs There are 80 million Millennials, and they are transforming the modern workforce. Your organization stands to gain from Gen Y employee engagement-if you know how to achieve it. Gen Y Now contains the leadership strategies you need to manage and motivate the Millennial generation.

목차

Introduction xviiChapter one The Platform Is Burning 1Back to the Future 2The Time Is Now 2Leadership for a New Generation 3The Right Kind of Change 6Conclusion 8Chapter tWO For the First Time in History 11The Generations 12Why the Emphasis on Gen Y 13The High Cost of Turnover 14The Need to Retain Knowledge Capital 18Conclusion 20Chapter three Why the Negative Feelings Toward Gen Y: The Science 23Prejudices 23The Four Generations 26Overcoming Stereotypes 31Conclusion 34Chapter four Myths 37Myth 1: Gen Yers Are Slackers or Lazy 38Two Common Attribution Errors and theRest of the Story 39Myth 2: Gen Y Needs Instant Gratification andWants a Trophy for Just Showing Up 43Gen Y Loves More Feedback 45Myth 3: Gen Yers Are Disloyal and Job-Jumpers 49How to Inspire Gen Y 51Communicate the Big Picture 52Myth 4: Gen Y Is Self-Centered and Narcissistic 54Myth 5: Gen Y Is Pampered and Spoiled 56Authority Figure vs. Authentic Figure 60Myth 6: Gen Y Lacks Respect for Authority 64Myth 7: Gen Y Feels Entitled 66How You Must Deal with These Myths 70Conclusion 72You Have to Be a Role Model 72Do Not Lower Your Standards 72Chapter five Recession Generation 77Some of the Numbers 78Gen Y&'s Response 80Gen Y&'s Post-Recession Attitude 82Our Thoughts 84Conclusion 88Chapter six Key Skills 91Understanding Gen Y&'s Eight Key Skills 91Key Skill 1: Gen Y Is Tech-Savvy 92Key Skill 2: Gen Y Is Diverse 93Key Skill 3: Gen Y Understands the Global Marketplace 94Gen Y Thinks Globally 94Key Skill 4: Gen Yers Have Good Self-Esteem 95Key Skill 5: Gen Y Has a Sense of Security and Is Ambitious 96Ke

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저자(글) Buddy Hobart

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Buddy Hobart is the president and founder of Solutions 21, a business management consulting firm based in Pittsburgh, PA. Solutions 21 regularly conducts seminars and customized training programs on leadership, behavioral styles, and Generation Y.Herb Sendek is the men#x2019;s basketball coach at Arizona State University. Herb works with Gen Y daily. He knows first-hand about selecting and developing successful Gen Y teams. He is nationally recognized for high-impact team leadership and recruiting strategies.