Startup Leadership

Derek Lidow 지음

Jossey-Bass 2014년 02월 18일 출간

작품소개

책소개

Anyone can start a business. But only leaders can succeed.Most entrepreneurs know the long odds: only a fraction of them will lead their enterprises through the rocky stages of growth to launch self-sustaining companies. Very few know how to outflank the failures that await them at every turn, including the most painfulm-being abandoned by key members of their team or getting pushed out by their board just as their business starts to generate real value.Derek Lidow is on a mission to improve these odds and change these outcomes. Throughout his long careerm-as CEO, innovator, and entrepreneurm-he has tested virtually every aspect of launching a business. Lidow now argues that success is far less dependent upon a firm's idea or any grand strategy than it is upon something more personal: leadership. Emerging companies have specific leadership requirements, stage by fast-moving stage. Few founders have been able to leverage the tremendous power of this underrecognized realitym-until now.Startup Leadership demonstrates how founders can adopt the skills that are required at each stage of their journey. Whether you are at the idea stage or managing a more mature enterprise, you can start to recognize the fundamental conflict: how to balance your selfish drives with the more selfless leadership required by the organization at any given time. The book shows you how to achieve this balance by:Assessing your unique motivations, traits, and skillsCreating a personal leadership strategy that leverages your strengths and mitigates your weaknessesMastering how to lead teams, including boardsUnderstanding the five prerequisites for driving changeTaking control of your inevitable crises, thereby strengthening your team and your leadershipWith Lidow's help, you will learn how to become the startup leader your business needs, and you'll move forward

목차

Preface ix1 Success Requires More Than Entrepreneurship 1PART ONE PREREQUISITES: MASTERING THE SKILLS OF ENTREPRENEURIAL LEADERSHIP2 Are You Selfish Enough to Be Selfless? 173 Enterprises Are Needy 334 Building Relationships 505 Motivating Others 836 Leading Change 947 Creating a Personal Leadership Strategy 113PART TWO APPLICATION OF ENTREPRENEURIAL LEADERSHIP SKILLS8 Strategizing Fragile Growth 1299 Organizing to Succeed 14610 Hiring and Firing 16411 Leading Teams 17612 Leading Through Crises 19713 The Selfish Rewards of Selfless Entrepreneurial Acts 211Appendix A Motivations, Traits, and Skills 223Appendix B The Five Essential Entrepreneurial Leadership Skills 225Appendix C Characteristics of Projects, Processes, and Culture 226Appendix D Characteristics of Enterprises and Their Leaders in Stages One Through Four 228Appendix E Relationship Building and the Benefits and Costs of Cooperation, Competition, and Retreat 233Appendix F The Five Prerequisites of Change (The Five Ducks) 236Appendix G Ten Basic Strategic Questions 237Appendix H Five Phases of Crisis Resolution 239Notes 240Acknowledgments 246About the Author 249Index 251

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저자(글) Derek Lidow