Social Entrepreneurship

Chao Guo 지음

Jossey-Bass 2014년 02월 19일 출간

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Social entrepreneurship explainedSocial entrepreneurship is a hot topic in public and non-profit management. Organizations everywhere are looking for innovative ways to respond to financial, social, and regulatory pressures. The next generation of transformative leaders will be risk takers who know how to face even the biggest challenges using market-driven strategies that get results. This book contains everything students and professionals need to know about the cutting-edge practice of social entrepreneurship.In Social Entrepreneurship, you'll learn how to read markets and environments to identify opportunities for entrepreneurial activity. Then, the authors show to convert opportunities into successful ventures: one-time initiatives, ongoing programs and new, mission-driven organizations are all covered. Sector-specific strategies and recommendations guide readers directly to the techniques that will have the biggest impact.Employs an evidence-based approach to help organizations achieve goals more efficientlyOffers advice on taking advantage of new technologies and untapped resources using the most current approachesWritten by renowned experts in the field of social entrepreneurshipAuthors Guo and Bielefeld have been instrumental in advancing the study of social entrepreneurship, and they understand the trends and currents in the field. They bring readers up to date and ready them to begin implementing changes that really make a difference. In non-profits and government, leadership is already becoming synonymous with social entrepreneurship, and this book is its foundation.

목차

Tables, Figures, and Exhibit xiThe Authors xiiiIntroduction: Understanding and Using Social Entrepreneurship xvPart One: Social Entrepreneurship: Concept and Context 1One The Many Faces of Social Entrepreneurship 3What Is Social Entrepreneurship? 3Who Are the Social Entrepreneurs? 8Why Social Entrepreneurship? 11Where Does Social Entrepreneurship Occur? 17Concluding Thoughts 22Two Social Entrepreneurship as Organizational Behavior 25Entrepreneurial Orientation 27Measures, Determinants, and Outcomes of EO 32Entrepreneurial Intensity 34Limitations of EO and EI 37Social Entrepreneurial Orientation 38Concluding Thoughts 43Part two: Understanding and Managing the Social Entrepreneurial Process 45Three Discovering and Creating Social Entrepreneurial Opportunities 47Defining Opportunity 50How Are Social Entrepreneurial Opportunities Different? 54How Are Social Entrepreneurial Opportunities Discovered or Created? 55Phase One: Idea Generation 57Phase Two: Opportunity Assessment 62Concluding Thoughts 66Four From Opportunity to Action 67Elaborating the Opportunity with Social Impact Theory 69Putting Theory into Action: Developing the Operating Model 73Venture Feasibility and Planning 76Supporting Analysis 80Concluding Thoughts 88Five From Action to Impact 89Social Venture Effectiveness 90Approaches to Social Venture Effectiveness 94Outcome and Impact Evaluation 101Monetizing Outcome and Impact 107Increasing Social Venture Impact: Scaling 110Concluding Thoughts 114Six Funding Social Entrepreneurship 117Funding Public Sector and For-Profit Social Entrepreneurship 119Funding Nonprofit Social Entrepreneurship 122Philanth

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저자(글) Chao Guo