Cool Infographics

Randy Krum 지음

Wiley 2013년 10월 23일 출간

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Make information memorable with creative visual design techniquesResearch shows that visual information is more quickly and easily understood, and much more likely to be remembered. This innovative book presents the design process and the best software tools for creating infographics that communicate. Including a special section on how to construct the increasingly popular infographic resume, the book offers graphic designers, marketers, and business professionals vital information on the most effective ways to present data. Explains why infographics and data visualizations work Shares the tools and techniques for creating great infographicsCovers online infographics used for marketing, including social media and search engine optimization (SEO)Shows how to market your skills with a visual, infographic resumeExplores the many internal business uses of infographics, including board meeting presentations, annual reports, consumer research statistics, marketing strategies, business plans, and visual explanations of products and services to your customersWith Cool Infographics, you'll learn to create infographics to successfully reach your target audience and tell clear stories with your data.

목차

1 The Science of Infographics&1Information Overload 9The Rise of the Informavore 9The Rise of Big Data 11Why Infographics Work 14Pattern Recognition 15The Language of Context 16The Picture Superiority Effect 20The Art of Storytelling 27Introduction/Foundation 28Ah-Ha! The Main Event 28Conclusion/Call-to-action 29Media Formats of Infographics 31Static Infographics 31Zooming Infographics 34Clickable Infographics 37Animated Infographics 42Video Infographics 45Interactive Infographics 48Final Thoughts 522 Online Infographics&57Vertical Versus Horizontal Layouts 58Types of Online Infographics 67Informative Infographics 69Persuasive Infographics 71Visual Explanations 78Infographic Advertisements 83PR Infographics 88Infographic Posters 90Intellectual Property Issues 98Copyright 98Creative Commons 100Trademarks and the Fair Use Doctrine 103Images and Illustrations 105AIGA, the Professional Association for Design 107Should You Copyright Your Infographic? 107Final Thoughts 1083 Infographics and SEO&113The Search Engine Challenge 115The Objective of SEO 118The Link Bait Challenge 119It&'s All About Relevance 123Online Lifespan 126Infographic Release Strategy 135Landing Pages 135Self-promotion 148Promotion, Publicity, and Outreach 155Final Thoughts 1694 Infographic Resumes&173Key Benefits 180What&'s the Risk? 180Designing an Infographic Resume 181Timeline Designs 183Relative Experience Designs 187Geographic Designs 190Company Logos and Icons 192Software Application Logos 201Using an Infographic Resume 204Job Application System

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저자(글) Randy Krum

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Randy Krum is founder and president of InfoNewt, an infographic design and data visualization company, and the creator of Cool Infographics (coolinfographics.com). He designs infographics for both online publications and internal communications, and consults on building infographic landing pages, social sharing links, infographic SEO, reaching key influencers, and tracking results.