Killer Analytics

Mark Graham Brown 지음

Wiley 2013년 09월 12일 출간

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Learn the secrets to using analytics to grow your businessAnalytics continues to trend as one of the hottest topics in the business community today. With ever-growing amounts of business data and evolving performance management/business intelligence architectures, how well your business does analyzing its data will differentiate you from your competition. Killer Analytics explores how you can use the muscle of analytics to measure new business elements. Author Mark Brown introduces 20 new metrics that can drive competitive advantage for your business, including social networks, sustainability, culture, innovation, employee satisfaction, and other key business elements.Shows organizations how to use analytics to measure key elements of business performance not traditionally measuredIntroduces 20 new metrics that drive competitive advantageReveals how to measure social networking, sustainability, innovation, culture, and moreAside from the science and process of analytics, businesses need to think outside the box in terms of what they are measuring and how new analytical tools can be used to measure business elements such as innovation or sustainability. Opening the doors to a powerful new way of measuring your business, Killer Analytics saves you a small fortune on consultants with dynamic, forward-thinking advice for making the most of every component of your business.

목차

Foreword xvPreface xixAcknowledgments xxviiIntroduction: What Are Predictive Analytics? 1Learning from Past Mistakes 1Organizational Cholesterol 3Uses of Predictive Analytics 3Analytics versus Formulas versus Singular Metrics 8Time Perspectives 10Past, Present, and Future 10Analytics Are Superior to Individual Metrics 11Myths and Facts about Analytics 15Analytics Used for Studies versus Ongoing Performance Measurement 18Part One Operational Analytics 21Chapter 1 The Innovation Index 23What Is Important about Innovation? 24Types of Organizations Where This Metric Is Appropriate 28How Does This Impact Performance? 29Mostly Worthless Innovation Metrics 30Cost and Effort to Measure 31How Do I Measure It? 32Formula and Frequency 35Variations 35Targets and Benchmarks 36Benefits of Data 36Note 37Chapter 2 The Supply Chain Index 39Types of Organizations Where This Metric Is Appropriate 41How Does This Impact Performance? 42Cost and Effort to Measure 42How Do I Measure It? 43Formula and Frequency 47Variations 48Targets and Benchmarks 48Benefits of Data 49Chapter 3 The Project Management Index 51Types of Organizations Where This Metric Is Appropriate 53How Does This Impact Performance? 53Cost and Effort to Measure 54How Do I Measure It? 56Process and Churn: Two Additional Metrics toConsider in a Project Management Analytic 57Measuring Risk on Projects 59Variations 60Formula and Frequency 61Targets and Benchmarks 62<

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저자(글) Mark Graham Brown

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For more than thirty years, MARK GRAHAM BROWN has consulted for businesses, including Pfizer, Medtronic, Nestle Purina, and Sysco, as well as a host of government and military clients on how to improve their performance. Regarded as one of the top experts in the world on performance measurement, Mark has written over fifty articles on performance management and is the author of four books. He conducts public workshops in the United States and Europe for the Institute of Management Studies and keynotes for professional events around the world.