Too Big to Ignore

Phil Simon 지음

Wiley 2013년 03월 05일 출간

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Residents in Boston, Massachusetts are automatically reporting potholes and road hazards via their smartphones. Progressive Insurance tracks real-time customer driving patterns and uses that information to offer rates truly commensurate with individual safety. Google accurately predicts local flu outbreaks based upon thousands of user search queries. Amazon provides remarkably insightful, relevant, and timely product recommendations to its hundreds of millions of customers. Quantcast lets companies target precise audiences and key demographics throughout the Web. NASA runs contests via gamification site TopCoder, awarding prizes to those with the most innovative and cost-effective solutions to its problems. Explorys offers penetrating and previously unknown insights into healthcare behavior.How do these organizations and municipalities do it? Technology is certainly a big part, but in each case the answer lies deeper than that. Individuals at these organizations have realized that they don't have to be Nate Silver to reap massive benefits from today's new and emerging types of data. And each of these organizations has embraced Big Data, allowing them to make astute and otherwise impossible observations, actions, and predictions.It's time to start thinking big.In Too Big to Ignore, recognized technology expert and award-winning author Phil Simon explores an unassailably important trend: Big Data, the massive amounts, new types, and multifaceted sources of information streaming at us faster than ever. Never before have we seen data with the volume, velocity, and variety of today. Big Data is no temporary blip of fad. In fact, it is only going to intensify in the coming years, and its ramifications for the future of business are impossible to overstate.Too Big to Ignore explains why Big Data is a big deal. Simon provides commonsense, jargon-free advice for people and organizations looking to understand an

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List of Tables and Figures xvPreface xviiAcknowledgments xxiiiIntroduction This Ain't Your Father's Data 1Better Car Insurance through Data 2Potholes and General Road Hazards 5Recruiting and Retention 8How Big is Big? The Size of Big Data 10Why Now? Explaining the Big Data Revolution 12Central Thesis of Book 22Plan of Attack 24Who Should Read This Book? 25Summary 25Notes 26Chapter 1 Data 101 and the Data Deluge 29The Beginnings: Structured Data 30Structure This! Web 2.0 and the Arrival of Big Data 33The Composition of Data: Then and Now 39The Current State of the Data Union 41The Enterprise and the Brave New Big Data World 43Summary 46Notes 47Chapter 2 Demystifying Big Data 49Characteristics of Big Data 50The Anti-Definition: What Big Data Is Not 71Summary 72Notes 72Chapter 3 The Elements of Persuasion: Big Data Techniques 77The Big Overview 79Statistical Techniques and Methods 80Data Visualization 84Automation 88Semantics 93Big Data and the Gang of Four 98Predictive Analytics 100Limitations of Big Data 105Summary 106Notes 107Chapter 4 Big Data Solutions 111Projects, Applications, and Platforms 114Other Data Storage Solutions 121Websites, Start-ups, and Web Services 128Hardware Considerations 133The Art and Science of Predictive Analytics 136Summary 137Notes 137Chapter 5 Case Studies: The Big Rewards of Big Data 141Quantcast: A Small Big Data Company 141Explorys: The Human Case for Big Data 147NASA: How Contests, Gamification, and Open InnovationEnable Big Data 152Summary 158Notes 158Chapter 6 Taking the Big Plunge 161Before Starting 161Starting the J

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저자(글) Phil Simon

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PHIL SIMON is a sought#45;after keynote speaker and the author of five management books, including the award#45;winning The Age of the Platform. A recognized technology expert, he consults with companies on how to optimize their use of technology. His contributions have been featured on NBC, CNBC, ABC News, Inc. magazine, BusinessWeek, the Huffington Post, the Globe and Mail, Fast Company, Forbes, the New York Times, ReadWriteWeb, and many other sites. He holds degrees from Carnegie Mellon University and Cornell University. His website is www.philsimon.com and his Twitter handle is @philsimon.