Business Model You

Clark , Timothy 지음

Wiley 2012년 08월 28일 출간

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A one-page tool to reinvent yourself and your careerThe global bestseller Business Model Generation introduced a unique visual way to summarize and creatively brainstorm any business or product idea on a single sheet of paper. Business Model You uses the same powerful one-page tool to teach readers how to draw quot;personal business models,quot; which reveal new ways their skills can be adapted to the changing needs of the marketplace to reveal new, more satisfying, career and life possibilities. Produced by the same team that created Business Model Generation, this book is based on the Business Model Canvas methodology, which has quickly emerged as the world's leading business model description and innovation technique.This book shows readers how to:Understand business model thinking and diagram their current personal business modelUnderstand the value of their skills in the marketplace and define their purposeArticulate a vision for changeCreate a new personal business model harmonized with that vision, and most important, test and implement the new modelWhen you implement the one-page tool from Business Model You, you create a game-changing business model for your life and career.

목차

1 CanvasLearn to use the key tool for describing and analyzing organizational and personal business models.Chapter 1 Business Model Thinking: Adapting to a Changing World 19Chapter 2 The Business Model Canvas 25Chapter 3 The Personal Business Model Canvas 532 ReflectRevisit your life direction and consider how you want to align your personal and career aspirations.Chapter 4 Who Are You? 81Chapter 5 Identify Your Career Purpose 1333 ReviseAdjust &- or reinvent &- your work life using the Canvas and discoveries from previous sections.Chapter 6 Get Ready to Reinvent Yourself 161Chapter 7 Re-Draw Your Personal Business Model 1754 ActLearn to make it all happen.Chapter 8 Calculate Your Business Value 209Chapter 9 Test Your Model in the Market 223Chapter 10 What's Next? 2435 ExtrasRead more about the people and resources behind Business Model You.The Business Model You Community 252Creator Bios 254Notes 256

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저자(글) Clark

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Tim Clark is a professor of business, multimillionaire entrepreneur and author. He was editor of the international bestseller Business Model Generation. As a psychology major at Stanford University, Clark developed a keen interest in vocational counseling. Following the sale of his latest company, Clark devoted himself exclusively to teaching and writing, focusing on his quot;entrepreneurship for everyonequot; approach to personal career development.Alexander Osterwalder, PhD is an international speaker, workshop facilitator and strategy consultant. He writes a popular blog on business model innovation at www.businessmodelalchemist.com.Yves Pigneur, PhD, is a professor of business at the University of Lausanne, Switzerland.

저자(글) Timothy