Risky is the New Safe

Randy Gage 지음

Wiley 2012년 10월 15일 출간

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책소개

THE NEW YORK TIMES BESTSELLER and #1 WALL STREET JOURNAL BESTSELLERRisky Is the New Safe is a different kind of book for a different kind of thinkingm-a thought-provoking manifesto for risk takers. It will challenge you to think laterally, question premises, and be a contrarian.Disruptive technology, accelerating speed of change and economic upheaval are changing the game. The same tired, old conventional thinking won't get you to success today. Risky Is the New Safe will change the way you look at everything! You'll view challengesm-and the corresponding opportunities they providem-in entirely new and exciting ways. You'll recognize powerful new gateways to creating wealth.In this mind-bending book you'll discover:How mavericks like Steve Jobs, Richard Branson, and Mark Cuban think differentlym-and what you can learn from them;The six-month online course that could allow you to earn more than a Ph.D.;How social media changes branding and marketing forever, and what that means for you;What happens when holo-suites and virtual-reality sex come about, and how you need to prepare;The new religion of ideas: How to become an ldquo;idea generatorrdquo; and declare as a free agent; and,What will cause the Euro, precious metals, and oceanfront real estate to collapsem-and how that can make you rich!

목차

Acknowledgments xxiSynopsis: Safe Is the New Risky xxiiiOverture Training Monkeys and Cloning Puppies 1Act I It&'s Not About the Tech 13Act II The Only Free Cheese Is in the Mousetrap 29Tenor Aria The New Religion of Ideas 49Act III Move Fast and Break Things 63Act IV Harnessing the Ego for Success 95Soprano Aria Selfishness Is the New Altruism 119The After Party Sameness Creates Comfort; Difference Creates Opportunity 133Required Reading for Risk Takers 141Connect with Randy! 143

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저자(글) Randy Gage

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RANDY GAGE is a classic American rags#45;to#45;riches story. A high school dropout, Randy rose from a jail cell as a teen, faced down addictions, getting shot, and near bankruptcy before becoming a multi#45;millionaire. Today, Randy is considered one of the preeminent experts on prosperity and success in the world. He shares the lessons learned from his own adversity to help people and companies all over the world create wealth and success. Where others see only challenges, Randy reveals how to discover hidden opportunity. He#39;s bold, brash, sometimes controversial, but never boring. His tough#45;love approach will show you how to overcome limiting beliefs, develop critical thinking skills, and defy conventional wisdom to become successful. Randy has spoken to more than two million people in fifty countries, and his books have been translated into twenty#45;five languages. When he#39;s not prowling the podium or locked in his lonely writer#39;s garret, you#39;ll find him playing third base on a softball field somewhere.