Social Media Commerce For Dummies

Marsha Collier 지음

For Dummies 2012년 11월 08일 출간

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Capture customers and sales with social media commerceSocial media commerce is a booming industry. By using social networks in the context of e-commerce transactions, brands large and small are making their products more available and more convenient for customers. This one-of-a-kind guide introduces you to social media commerce and explains how you can use social media to provide better customer service, collect payments online, and build your customer base. Online marketing expert Marsha Collier helps you determine where you have the best opportunity to reach your market, which sites you should integrate with, and much more.Your customers are communicating with each other via social media; making purchasing opportunities available on social media sites adds convenience for your customer and opens up new sales opportunities This step-by-step guide explains social media commerce and shows what you can accomplish Helps you determine the sites where your business should have a presence Demonstrates how customers can help promote your brand as they recommend products and services to others on their social networks Author Marsha Collier is the undisputed expert on eBay and a recognized authority on social media marketingSocial Media Commerce For Dummies helps you offer your customers better service while giving them the opportunity to share information about your product with their social media contacts.

목차

Introduction 1Part I: Prepping for Social Media Commerce 7Chapter 1: Social Media Commerce and Your Bottom Line 9Chapter 2: Competing in the Social Media Realm 25Chapter 3: Creating a Social Media Policy 47Part II: Adapting Your Web Presence 53Chapter 4: Passive Engagement: Creating a Social Persona throughYour Website 55Chapter 5: Active Engagement: Connecting Directly with Your Customers 75Chapter 6: Claiming Your Space on Review Sites 89Chapter 7: Knowing Where to Share Your Content 101Part III: Casting for and Catching Customers 117Chapter 8: Finding Your Customer on the Social Web 119Chapter 9: Seizing the Social Media Conversation 143Chapter 10: Cashing In: Doing Real Business Online 163Chapter 11: Building Revenue through Links and Deals 177Chapter 12: Making a Direct Hit with Mobile 193Part IV: Supporting Your Social MediaCommerce Efforts& 203Chapter 13: Handling Customer Service without Picking Up the Phone(Well, Almost) 205Chapter 14: Monitoring Your Online Reputation 219Chapter 15: Marketing in a Social Way: New Media Advertising 235Chapter 16: Improving Productivity with Apps and Widgets 251Part V: The Par t of Tens 259Chapter 17: Ten Ways to Build an Online Presence Now 261Chapter 18: Ten Ways to Get Social Media Feedback 273Glossary 283Index 293

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저자(글) Marsha Collier

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Marsha Collier is an expert on social media topics as well as the world#39;s bestselling author on eBay. She has written multiple editions of eBay For Dummies and Starting an eBay Business For Dummies, and she is much in demand as a speaker and trainer, appearing at many events each year.