Designing and Conducting Business Surveys

Ger Snijkers 지음

Wiley 2013년 07월 01일 출간

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Designing and Conducting Business Surveys provides a coherent overview of the business survey process, from start to finish. It uniquely integrates an understanding of how businesses operate, a total survey error approach to data quality that focuses specifically on business surveys, and sound project management principles. The book brings together what is currently known about planning, designing, and conducting business surveys, with producing and disseminating statistics or other research results from the collected data. This knowledge draws upon a variety of disciplines such as survey methodology, organizational sciences, sociology, psychology, and statistical methods. The contents of the book formulate a comprehensive guide to scholarly material previously dispersed among books, journal articles, and conference papers.This book provides guidelines that will help the reader make educated trade-off decisions that minimize survey errors, costs, and response burden, while being attentive to survey data quality. Major topics include:bull; Determining the survey content, considering user needs, the business context, and total survey qualitybull; Planning the survey as a projectbull; Sampling frames, procedures, and methodsbull; Questionnaire design and testing for self-administered paper, web, and mixed-mode surveysbull; Survey communication design to obtain responses and facilitate the business response processbull; Conducting and managing the survey using paradata and project management toolsbull; Data processing, including capture, editing, and imputation, and dissemination of statistical outputsDesigning and Conducting Business Surveys is an indispensable resource for anyone involved in designing and/or conducting business or organizational surveys at statistical institutes, central banks, survey organizations, etc.; producing statistics or other research results from business surveys

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Preface xixContributors xxiiiAbbreviations xxv1. Surveys and Business Surveys 1Jacqui Jones, Ger Snijkers, and Gustav Haraldsen1.1. The Objective of this Book, 11.2. The Statistical Production Process, 21.3. Surveys, 41.3.1. Definition of Surveys, 41.3.2. Survey Constraints, Considerations, and Tradeoffs, 51.3.2.1. Survey Errors and the Process Quality Approach, 51.3.2.2. Response Burden, 71.3.2.3. Trust, 71.3.3. A Brief Historical Look at Surveys, 81.4. Types of Business Data Outputs, 101.4.1. Official Statistics, 101.4.1.1. National Accounts, 111.4.1.2. Structural Business Statistics, 121.4.1.3. Short-Term Statistics, 131.4.1.4. International and European Comparisons, 131.4.2. Other Types of Business Data Outputs, 141.5. Use of Business Data Outputs, 161.5.1. National, Regional, and Local Economic Performance, 171.5.2. Individual Business Monitoring and Policymaking, 181.5.3. Everyday Decisions, 181.6. Obtaining Business Data, 191.6.1. Business Data Collection Methods, 191.7. Business Surveys, 221.7.1. Types of Business Surveys, 221.7.2. The Business Survey&n-Output Production Process, 231.7.2.1. Business Survey Constraints, Considerations, and Tradeoffs, 231.7.2.2. Unique Features of Business Surveys, 251.7.3. Perspectives of the Business Survey Process, 261.7.3.1. Survey Organization Perspective, 261.7.3.2. Respondent Perspective, 271.7.3.3. User Perspective, 281.8. Overview of the Book, 281.8.1. The Audience, 281.8.2. Organization of the Book, 291.8.3. Chapter Summaries, 29Acknowledgments, 33Appendix, 332. The Business Context and its Implications for the Survey Response Process 39Diane K. Willimack and Ger Snijkers2.1. The Bu

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저자(글) Ger Snijkers

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GER SNIJKERS, PhD, is Senior Researcher and Advisor in Business Survey Data Collection Methodology at Statistics Netherlands, after having held various research and project management positions. From 2006#45;2011, he held the position of Professor of Business Survey Methodology at Utrecht University.GUSTAV HARALDSEN, Mag. Art., is Senior Methodological Advisor in the Department of Data Collection and Methods at Statistics Norway. He previously headed the Division for Interviewing Surveys and the Division of Data Collection Methods.JACQUI JONES, BA (Hons), MSc, is Deputy Director of the Business Indicators and Balance of Payments Division in the UK Office of National Statistics (ONS). Prior to this, she worked in the Methodology Directorate at ONS.DIANE K. WILLIMACK, MS, MA, is Chief of the Response Improvement Research Staff at the Economic Programs Directorate of the U.S. Census Bureau. She previously served as a mathematical statistician and survey methodologist at the National Agricultural Statistics Service (U.S. Department of Agriculture).Additional contributors include Paul Smith (ONS), Deirdre Giesen (Statistics Netherlands), Li Chun Zhang (Statistics Norway), and Mike Hidiroglou (Statistics Canada).