From Business Cards to Business Relationships

Allison Graham 지음

Wiley 2012년 04월 20일 출간

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Want to supercharge your life? Effective networking is the answer and this book will teach you how.Professionals of all stripes and ages are told to 'get out there' and network so they can build their careers, grow their businesses and elevate their influence in the community, but they are rarely taught the skills to do that. Most people are lost, intimidated by the idea of presenting their own personal brand, and frustrated when it comes to networking. Despite long hours at events and attempts to make the right connections, they aren't seeing their desired results.From Business Cards to Business Relationships is a start-to-finish guide that demystifies the networking process and teaches readers how to truly benefit from getting connected. Allison Graham provides an easy to follow road map that is adaptable to your personality, circumstances and growth goals. You will learn how to strategically decide where to go, what to do when you get there and what to do afterwards to turn those casual business card contacts into meaningful relationships. Allison's approach is based on the Four Pillars of Profitable Networking: Perspective, Personal Brand, Procedures, and a Strategic Plan.This is a prescriptive, practical system based on the author's real-life experience of going from unconnected to connected in a short period of time. No cheesy gimmicks or high-pressure nonsense, just the skills and knowledge that will create success for anyone willing to do the work and follow this advice. Regardless of your past experience or current level of connectivity, your industry or profession, whether you're an entrepreneur or climbing the corporate ladder: you can accomplish whatever you want by meeting and connecting with the right people. From Business Cards to Business Relationships gives you the tools you need to cement a positive personal brand and build your own profitable network.Praise for From Business Cards to

목차

Preface xiIntroduction xvTHE FIRST PILLAR OF PROFITABLE NETWORKING: PERSPECTIVEChapter 1: The Power of Building a Profitable Network 3Chapter 2: What Does Having a Strong Network Mean to You? 7Chapter 3: Expectations 10Chapter 4: What Networking Is Not 14Chapter 5: Understanding Business Networking 18Chapter 6: Friendship versus Business Relationships 21Chapter 7: Education and Connection 26Summary 28THE SECOND PILLAR OF PROFITABLE NETWORKING: PERSONAL BRANDChapter 8: Th e Business of YOU 33Chapter 9: Overcoming Age Objections 37Chapter 10: You Never Know Who's Watching 41Chapter 11: Your Ideal Personal Brand 44Chapter 12: Reality Check 46Chapter 13: Why It Matters 49Chapter 14: Personal Hygiene and Grooming 51Chapter 15: Professional Wardrobe 53Chapter 16: A Smile 57Chapter 17: Eye Contact 59Chapter 18: Authenticity 61Chapter 19: Approachability 63Chapter 20: The Tone and Pitch of Your Voice 65Chapter 21: Sense of Humor 67Chapter 22: Confidence: Part One 69Chapter 23: Confidence: Part Two 72Chapter 24: Confidence: Part Three 74Chapter 25: Recovering from Embarrassing Situations 80Chapter 26: Building Your Reputation 83Summary 87THE THIRD PILLAR OF PROFITABLE NETWORKING: PROCEDURESChapter 27: The Fundamentals 91Chapter 28: Handshakes 93Chapter 29: Name Tags 97Chapter 30: Remembering Names 99Chapter 31: Forgetting Names 103Chapter 32: Dining Etiquette 105Chapter 33: Objectives for Attending Events 110Chapter 34: Calculating the Return on Investment for Events 112Chapter 35: Networking Eff ectively with Spouses, Friends, and Work Colleagues 116Chapter 36: Before an Event 119Chapter 37: Understanding Event Flow 123Chapter 38: Arrival 126

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저자(글) Allison Graham

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Allison Graham is a corporate consultant and keynote speaker specializing in successful business development strategies for professional service providers and small business entrepreneurs. Her company, Elevate Seminars + Strategic Development Inc. (www.ElevateBiz.com) is based in London, Ontario. Allison writes a column and blog on networking and professional growth for the Sun Media chain, and blogs for the Huffington Post. She has contributed to and been quoted in several media outlets including the Financial Post and the Globe and Mail.

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