101 Design Methods

Vijay Kumar 지음

Wiley 2012년 10월 11일 출간

작품소개

책소개

This is the first step-by-step guidebook for successful innovation planning. Unlike other books on the subject, quot;101 Design Methodsquot; approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.

목차

FOREWORD by JAMES P. HACKETT vii ACKNOWLEDGMENTS ix INTRODUCTION 1 Four Core Principles of Successful Innovation 3 Principle 1: Build Innovations Around Experiences 3 Principle 2: Think of Innovations as Systems 5 Principle 3: Cultivate an Innovation Culture 6 Principle 4: Adopt a Disciplined Innovation Process 7 A Model of the Design Innovation Process 8 The Design Innovation Process 8 Process Is Nonlinear 9 Process Is Iterative 9 Seven Modes of the Design Innovation Process 10 Mode 1: Sense Intent 10 Mode 2: Know Context 10 Mode 3: Know People 11 Mode 4: Frame Insights 11 Mode 5: Explore Concepts 12 Mode 6: Frame Solutions 12 Mode 7: Realize Offerings 13 Understanding Methods 13 Mode 1: SENSE INTENT 15 Sense Intent: Mindsets 16 Sensing Changing Conditions 17 Seeing Overviews 17 Foreseeing Trends 18 Reframing Problems 18 Forming an Intent 19 Sense Intent: Methods 21 1.1 Buzz Reports 22 1.2 Popular Media Scan 24 1.3 Key Facts 26 1.4 Innovation Sourcebook 28 1.5 Trends Expert Interview 30 1.6 Keyword Bibliometrics 32 1.7 Ten Types of Innovation Framework 34 1.8 Innovation Landscape 36 1.9 Trends Matrix 38 1.10 Convergence Map 40 1.11 From...To Exploration 42 1.12 Initial Opportunity Map 44 1.13 Offering-Activity-Culture Map 46 1.14 Intent Statement 48 Mode 2: KNOW CONTEXT 51 Know Context: Mindsets 52 Knowing Context History 53 Understanding Frontiers 54 Seeing System Overviews 55 Understanding Stakeholders 56 Using Mental Models 57 Know Context: Methods 59 2.1 Contextual Research Plan 60 2.2 Popular Media Search 62 2.3 Publications Research 64 2.4 Eras Map 66 2.5 Innovation Evolution Map 68 2.6 Financial Profile 70 2.7 Analogous Models 72 2.8 Competitors-Complementors Map 74 2.9 Ten Types of Innovation Diagnostics 76 2.10 Industry Diagnostics 78 2.11 SWOT Analysis 80 2.12 Subject Matter Experts Interview 82 2.13 Interest Groups Discussion 84 Mode 3: KNOW PEOPLE 87 Know People: Mindsets 88 Observing Everything 89 Building Empathy 90 Immersing in Daily Life 91 Listenin

출판사 서평

"Design thinking is a method that can be applied to nearly any endeavor, business scenario, or social reform. In his book, 101 Design Methods, author Vijay Kumar describes how design methods can be applied as a science, rather than through art, through practical steps of observation, reframing, ideation, prototyping, and planning." (Contract Magazine, May 2013)

작가정보

저자(글) Vijay Kumar

저자 : Vijay Kumar
Vijay Kumar is a professor at the IIT Institute of Design, the graduate school of design at the Illinois Institute of Technology, where he leads the Strategic Design Planning and the Design Methods programs. Kumar has taught, published, consulted, and lectured throughout the world on using structured methods, tools, and frameworks for conceiving reliable human-centered innovations and turning them into strategic plans for organizations. He has consulted for Autodesk, Motorola, Pfizer, Procter Gamble, SC Johnson, Steelcase, Target, T-Mobile, and many others.