Jugaad Innovation

Navi Radjou 지음

Jossey-Bass 2012년 03월 12일 출간

작품소개

책소개

quot;Jugaad Innovation is the most comprehensive book yet to appear on the subject [of frugal innovation].quot;m-The EconomistA frugal and flexible approach to innovation for the 21st centuryInnovation is a key directive at companies worldwide. But in these tough times, we can't rely on the old formula that has sustained innovation efforts for decadesm-expensive RD projects and highly-structured innovation processes. Jugaad Innovation argues the West must look to places like India, Brazil, and China for a new approach to frugal and flexible innovation. The authors show how in these emerging markets, jugaad (a Hindi word meaning an improvised solution born from ingenuity and cleverness) is leading to dramatic growth and how Western companies can adopt jugaad innovation to succeed in our hypercompetitive world.Outlines the six principles of jugaad innovation: Seek opportunity in adversity, do more with less, think and act flexibly, keep it simple, include the margin, and follow your heartFeatures twenty case studies on large corporations from around the worldm-Google, Facebook, 3M, Apple, Best Buy, GE, IBM, Nokia, Procter Gamble, PepsiCo, Tata Group, and morem-that are actively practicing jugaad innovationThe authors blog regularly at Harvard Business Review; their work has been profiled in BusinessWeek

목차

Foreword ixby Kevin RobertsCEO Worldwide, Saatchi Saatchi1 Jugaad: A Breakthrough Growth Strategy 12 Principle One: Seek Opportunity in Adversity 293 Principle Two: Do More with Less 574 Principle Three: Think and Act Flexibly 855 Principle Four: Keep It Simple 1096 Principle Five: Include the Margin 1317 Principle Six: Follow Your Heart 1598 Integrating Jugaad into Your Organization 1819 Building Jugaad Nations 201Notes 229Acknowledgments 259About the Authors 261Index 265

출판사 서평

“Jugaad Innovation goes farther than conventional business books that chart consumer growth in Brazil, Russia, India, and China. It explains how emerging economies are pioneering the art of ‘frugal engineering,&' then provides practical tips on how Western companies&m-from tech startups to multinational industrial corporations&m-can likewise do more with less. A provocative and entertaining read for 21st century business leaders.”&m-Carlos Ghosn, CEO, Renault-Nissan“The authors have it right: highly structured innovation processes can't deliver all the breakthroughs required by today's ‘speed of business.&' What's called for are new practices that work with&m-not against&m-the forces that drive our hypercompetitive world. Jugaad Innovation lays out the new principles that you&m-and every forward-thinking leader in your company&m-need right now.”&m-Charlene Li, founder, Altimeter Group; bestselling author, Open Leadership“Businesses must move away from the top-down organizational hierarchies that have defined the past and transform themselves into social enterprises built on bottom-up, agile models based on collaboration. Jugaad Innovation shows how you can enable your entire ecosystem&m-employees, customers, and partners&m-to make significant contributions and drive hypergrowth. An important book for anyone who wants to compete in the future.”&m-Marc Benioff, chairman and CEO, salesforce.com; bestselling author, Behind the Cloud“CEOs tend to manage innovation like an orchestra conductor&m-with a traditional, hierarchical, and prescriptive approach. Jugaad Innovation shows how to innovate like a jazz band&m-with improvisation, creativity, and agility. Both styles are necessary on today's global stage.”&m-Doreen Lorenzo, president,

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저자(글) Navi Radjou

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Navi Radjou is an independent innovation and leadership consultant based in Palo Alto, California, and a fellow at Judge Business School, University of Cambridge.Jaideep Prabhu is Jawaharlal Nehru professor of Indian business and enterprise and director of the Centre for India Global Business at Judge Business School, University of Cambridge.Simone Ahuja is the founder of Blood Orange, a marketing and strategy consultancy with content production capabilities headquartered in Minneapolis and Mumbai.