Get Lucky

Thor Muller 지음

Jossey-Bass 2012년 03월 09일 출간

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A guide to getting luck on your sideAs the pace of change accelerates and the volume of information explodes, we're under great pressure to connect just in time with the people and ideas we need to thrive. But we can no longer plan our way to success-there will always be factors beyond our control. This uncertainty, however, cultivates one of today's key drivers of success: serendipity. More than blind luck, serendipity can produce quantifiable results: breakthrough ideas, relationships that matter, effortless cooperation, synchronized market timing, and more. Get Lucky shows businesses how to succeed by fostering the conditions for serendipity to occur early and often. Distills planned serendipity into eight key elements: preparedness, motion, activation, attraction, connection, commitment, porosity, and divergenceFeatures stories of serendipity in action at well-known companies including Avon, Target, Steelcase, Google, Facebook, Walmart, and moreWritten by serial entrepreneurs and cofounders of Get Satisfaction, a breakout platform for online customer service communities with over 100,000 clientsPlanned serendipity is not an abstract, magical notion, but a practical skill. Get Lucky is the indispensable resource for anyone who wants to learn this skill and to make serendipity work for them.

목차

1 Prepare for the Unpreparable 12 Skill: Motion&-Breaking Out 293 Skill: Preparation&-Anatomy of a Geek Brain 534 Skill: Divergence&-The Garden of Forking Paths 815 Skill: Commitment&-Burning the Ships 1036 Skill: Activation&-Church vs. Stadium 1277 Skill: Connection&-Needle in a Haystack 1578 Skill: Permeability&-Storming the Castle 1779 Skill: Attraction&-Magnetic Fields 20310 Unraveling the Double Bind 227Serendipiography 235Acknowledgments 261About the Authors 263Index 265

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“You&'ve heard the old saw, ‘Chance favors prepared minds.&' Well, Get Lucky is the mind-preparer. This entertaining and practical book makes it clear that luck isn&'t just for the lucky anymore.”&m-Dan Heath, co-author, Switch and Made to Stick“Louis Pasteur and Thomas Jefferson would have endorsed this book. It's a profound explication of an idea they each shared, that luck isn't random, and that you can create the conditions where it flourishes. It's a refreshing reminder that the spark of human creativity leaps into flame when we establish the right conditions.”&m-Tim O'Reilly, CEO of O'Reilly Media“We live in a world that is more and more volatile and unpredictable, where ‘luck&' plays an increasingly central role. By the end of this book, you will never again view planning luck as a contradiction, but rather as an imperative that cannot be ignored. Whether in your personal life or professional life, open yourself up to the profound possibilities of serendipity.”&m-John Hagel, co-chairman, Center for the Edge; and co-author, The Power of Pull“Serendipity has been part of our not-so-secret sauce at Zappos from the very beginning. We've seen first-hand how breakthroughs are so often due to the spontaneous collisions between people and ideas. Get Lucky provides a framework for understanding how serendipity works, and shows how it can be used as a practice in life and business.”&m-Tony Hsieh, CEO, Zappos.com, Inc.; bestselling author, Delivering Happiness“In a fast-moving world, seemingly random customer comments on sites like Facebook can make your year or sink your ship. Get Lucky prepares you and your organization well to recognize and act on these serendipitous moments. Don't leave your success to chance!”&m-Charlene Li

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저자(글) Thor Muller

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Thor Muller is the cofounder andformer chief technology officer of GetSatisfaction, a groundbreaking online customer community platform used by over 65,000 companies. A five-time serial entrepreneur, Thor also started one of the world's first Web design agencies in 1995, later acquired by Frog Design.Lane Becker has been working onthe Web since it began, from settingup web sites at his university in 1994 to cofounding Adaptive Path, the world'sfirst user experience design firm, andGet Satisfaction. Lane is also an advisor to Freestyle.vc, an early-stage Internet venture capital fund.