Information, Technology, and Innovation

John M. Jordan 지음

Wiley 2012년 02월 23일 출간

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A big-picture look at how the latest trends in information management and technology are impacting business models and innovation worldwideWith all of the recent emphasis on quot;big data,quot; analytics and visualization, and emerging technology architectures such as smartphone networks, social media, and cloud computing, the way we do business is undergoing rapid change. The right business model can create overnight sensationsm-think of Groupon, the iPad, or Facebook. At the same time, alternative models for organizing resources such as home schooling, Linux, or Kenya's Ushihidi tool transcend conventional business designs. Timely and visionary, Information, Technology, and the Future of Commerce looks at how the latest technology trends and their impact on human behavior are impacting business practices from recruitment through marketing, supply chains, and customer service.Discusses information economics, human behavior, technology platforms, and other facts of contemporary lifeExamines how humans organize resources and do work in the changing landscapeProvides case studies profiling how competitive advantage can be a direct result of innovative business models that exploit these trendsRevealing why traditional strategy formulation is challenged by the realities of the connected world, Information, Technology, and the Future of Commerce ties technology to business and social environments in an approachable, informed manner with innovative, big-picture analysis of what's taking place now in information strategy and technology.

목차

Preface xvAcknowledgments xixSECTION I FOUNDATIONS 1CHAPTER 1 Introduction 3Cognition 4Innovation 6The Macro Picture 8Earthquakes Every Year 11Themes 18We&-ve Seen This Movie Before 21Notes 23CHAPTER 2 Demographics 25Is There a &"Net Generation&"? 26Digital Natives 28Millennials at Work 29Behavior and Expectations 30Looking Ahead 30Notes 33CHAPTER 3 Behavioral Economics 35Challenges to Economic Man 35Behavioral Economics in a Networked Age 37Looking Ahead 40Notes 41CHAPTER 4 Information Economics 43Information Goods 44Pricing Information: Versioning and Bundling 46Network Effects 48Lock-in 49Looking Ahead 50Notes 55CHAPTER 5 Platforms 57Strategic Levers 60Looking Ahead 63Notes 63CHAPTER 6 Power Laws and Their Implications 65A Bit of History 65Long-Tail Successes 67Cautionary Tales 67Facts of Life 68Implications 69Looking Ahead 70Notes 71CHAPTER 7 Security and Risk 73Landscape 73Information Space Is Neither Average nor Normal 75People Systematically Misestimate Risk 76Doing It Right 77Looking Ahead 81Notes 81SECTION II WORK AND ORGANIZATION 83CHAPTER 8 A Brief History of Organizational Innovation 851776: Division of Labor 851860&~1890: Railroads and the Rise of Administration 861910: Scientific Management and the Further Division of Labor 871930s: Alfred Sloan at General Motors 881937&~1981: Transaction Costs 881980s: Economies of Scope and Core Competencies 891995: Linux as &"Commons-Based Peer Production&" 902000: Offshore 91Looking Ahead 91Notes 92CHAPTER 9 Firms, Ecosystems, and Collaboratives 93Emerging Nonfirm Models 93Distributed Capital 98Looking Ahead 100Notes 101CHAPTER 10 Government 103The Biggest Employer 104Go

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저자(글) John M. Jordan

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John M. Jordan is a clinical professor in the Department of Supply Chain and Information Systems at the Smeal College of Business, Penn State University, where he teaches IT strategy to undergraduates, MBAs, and executives. His research focuses on emerging technologies and their impact on business strategy, design, and practice.