A Fundraising Guide for Nonprofit Board Members

Julia I. Walker 지음

Wiley 2012년 01월 31일 출간

작품소개

책소개

Everything you need to know as a nonprofit board member to raise more money and help your organization succeed in meeting its goalsEngaging and informative, this practical guide to fundraising contains valuable insights that nonprofit boards need to succeed in raising money in today's dynamic economic environment. While written expressly for board members, this useful handbook also provides advice to executive directors and advancement staff on how to partner with your board to build an unstoppable fundraising team.A Fundraising Guide for Nonprofit Board Members shows you how to raise more money by building board leadership and skills in fundraising. This book covers it allm-the board's leadership role in fundraising; how to organize and train your board to raise funds; building a team with board and staff; raising funds for operations, major gifts and capital campaigns; how to ask for gifts; plus a guide for conducting a board retreat that will lead to fundraising success. Demystifies the ask by providing a straightforward guide on how to ask for, and close, giftsFeatures case studies, real life examples, and checklists in an easy to reference formatOffers sample materials for a board retreat on building the successful fundraising teamAlso by Julia Ingraham Walker: Nonprofit Essentials: Jump-Starting the Stalled Fundraising CampaignEntertaining, practical, and easy to use, this book will become a must-read for all board members, executive directors, and staff who want to build an effective fundraising team.

목차

Preface xiiiAcknowledgments xxiAbout the Author xxiii1 Board Leadership in Fundraising 1A Challenging Economic Environment 1The Board&-s Leadership Role in Fundraising 2Building a Fundraising Board 8The Fiduciary Role of the Nonprofit Board 12Summary 192 Setting the Pace with Board Giving 21Giving and Asking at the Board Level 21Develop a Plan for Board Giving 28Prepare for Your Fundraising Role 33Summary 423 Getting Ready to Fundraise 43Define Organizational Needs 43Strategic Planning and the Board 45Fundraising for Current Operations 48Planning for Comprehensive Campaigns 52Getting Organized for Fundraising 56Training Board Members to Fundraise 62Summary 684 Building the Team 69Who Is on the Team? 69How to Hire: What to Look for in a Chief Advancement Officer 78Standards for Staffing and Cost per Dollar Raised 87Fundraising Consultants 89Summary 965 The Annual Fund 99Raising Money for Operations 99Annual Fund: Setting the Goal 100Annual Fund: The Moving Parts 103Making the Case for the Annual Fund 110Galas and Fundraising Events 114Leadership Annual Fund Programs 114Summary 1286 Major Gifts and Mega-Gifts 131An Introduction to Major Gifts 131Who Are Our Prospects? 136Major Gift Prospects: What to Look For 139Cultivation 144Transformational Gifts: Giving at the Top 148Summary 1597 How to Ask for and Close a Gift 161Preparing for a Successful Call 161The Five Elements of the Successful Ask 165Common Issues in Negotiating and Closing Gifts 172Summary 1828 Getting Ready for a Fundraising Campaign 183An Introduction to Fundraising Campaigns 183Setting Realistic Goals 192Campaign Structure: Phases, Timetables, and Gift Tables 198Summary 2089 Fundraising Campaigns 209Campaign Leaders

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저자(글) Julia I. Walker

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Julia Ingraham Walker has been active in fundraising in New Orleans and the surrounding region for over twenty-five years. She served as vice president for advancement at Tulane University, where she directed a successful $250 million campaign. For the past twelve years, Julia has worked as an independent fundraising consultant on a regional and national basis. While her specialty has been consulting on capital campaigns, she became very active in a variety of rebuilding efforts in the calamitous post-Katrina period in New Orleans. Her clients include a diverse array of local, regional, and national nonprofits, including independent schools, charter schools, animal welfare organizations, museums, parks, and arts and cultural organizations. She was named New Orleans Outstanding Fundraising Executive by the Association of Fundraising Professionals for her work at Tulane and is the author of three other books published by Wiley. Julia's ongoing work with numerous nonprofit boards inspired her to write this guide for board members.