China CEO

Juan Antonio Fernandez 지음

Wiley 2011년 08월 31일 출간

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CHINA CEO: A Case Guide for Business Leaders in ChinaSome Western business leaders are moving into China without any clear knowledge of the many pitfalls they will encounter: the weak rule of law, forceful governmental intervention, a scarcity of managerial talent, the likelihood of counterfeiting, the fast paced business environment and surprisingly aggressive local competitors. This book uses case studies to both illuminate and examine these key managerial challenges. Each case focuses on a specific topic and is complemented with commentaries from professors and executives who have extensive front-line experience in China. The cases are the product of three-year research and are well-tested in MBA and executive courses.The authors' philosophy is that readers can learn most effectively through the experience of others captured in real cases! The book includes a broad range of companies, such as Emerson, Eli Lily, General Motors, Peugeot, Carrefour, Daimler-Chrysler, Picanol. It also includes more personal experiences concerning the many challenges of expatriate-living in China , some of whom have started their own businesses.The book provides concise but insightful analysis to help readers to get the most from the case studies. As a result, this book will help you get better prepared to face the varied challenges you will find in China. These cases complement the material presented in a previous work, China CEO: Voices of Experience from 20 International Business Leaders, also published by John Wiley Sons.

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Introduction xiAcknowledgements xix1 Leadership in China: Putting the heart where the mind is 1Introduction 2Case study: Emerson Electric (Suzhou) Co., Ltd 7CASE COMMENTARIESHoward Ward, Professor of Management, CEIBS 26Gousheng Zhu, Operation General Manager, BOC China 302 Human resources in China: Chasing the runaway bride 35Introduction 36Case study: Eli Lilly and Company, China affiliate, war for talent 42CASE COMMENTARIESWilliam H. Mobley, Professor of Management, CEIBS 58Founder of Mobley Group Pacific LimitedAngeli Kwauk, Area Director of Human Resources, China Grand Hyatt Shanghai 60Xiaotong Li, HR Director, Shared Service Organization 64Henkel (China) Investment Co. Ltd3 Joint ventures: Dancing the Chinese tango 69Introduction 70Case study: Guangzhou Peugeot Automobile Co., Ltd 76CASE COMMENTARIESPer V. Jenster, Professor of Management, CEIBS 88Wei Joo Chai, Factory Manager, Shanghai Kerry Oils and Grains Industries Ltd 914 Dealing with headquarters: The art of juggling 99Introduction 100Case study: Picanol China 106CASE COMMENTARIESWillem P. Burgers, Professor of Marketing and Strategy, Bayer Healthcare Chair in Strategy and Marketing, CEIBS 125Hans-Peter Bouvard, Director Business Dev. Northern Asia Reichle + De-Massari Far East (Pte) Ltd 128Gary An, General Manager, Amphenol East Asia Electronic Technology (Shenzhen) Co., Ltd, Amphenol Commercial Products (Chengdu) Co., Ltd 1315 Counterfeiters in China: Catch me if you can 135Introduction 136Case study: GM China versus Chery, disputes over intellectual property rights 141CASE COMMENTARIESGerald E. Fryxell, Professor of Management, CEIBS 155Doug Ho Song, Managing Director, Doosan Leadership Institute, Doosan Group 1576 Chinese consumers: The new kids on the block 161Introduction 162Case study: Mercedes-B

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저자(글) Juan Antonio Fernandez

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Dr. Juan A. Fernandez is Professor of Management at CEIBS, Shanghai, China. He earned his PhD from IESE (Spain) in 1997. He is frequently invited to give presentations on how to manage business enterprises in China by leading multinationals and has recently given presentations in China, South Korea, Japan, India, Europe and the United States. His work has been published in Harvard Business Review (Spain), Business Week-China, Organizational Dynamics, Business Strategy Review, and the Asian Case Research Journal. He was the co-author of China CEO: Voices of Experience published by John Wiley Sons in 2006. His third book, China's State Owned Enterprise Reforms: An Industrial and CEO Approach, was published by Routledge in 2006.Dr. Shengjun Liu is the Assistant Director of Case Development Center of CEIBS. His research interest includes corporate governance, human resource management, and emerging Chinese multinationals. He first worked at Shenzhen Stock Exchange before joining CEIBS (China Europe International Business School). His publications have appeared in Asia Case Research Journal and leading Chinese journals such as Harvard Business Review (China), as well as in some widely read Chinese newspapers. He is also the co-author of Selected Cases of CEIBS by China CITIC Press.