How

Dov Seidman 지음

Wiley 2011년 09월 09일 출간

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The flood of information, unprecedented transparency, increasing interconnectedness-and our global interde#172;pendence-are dramatically reshaping today's world, the world of business, and our lives. We are in the Era of Behavior and the rules of the game have fundamentally changed. It is no longer what you do that matters most and sets you apart from others, but how you do what you do. Whats are commodities, easily duplicated or reverse-engineered. Sustainable advantage and enduring success for organizations and the people who work for them now lie in the realm of how, the new frontier of conduct.For almost two decades, Dov Seidman's pioneering organi#172;zation, LRN, has helped some of the world's most respected companies build quot;do it right,quot; winning cultures and inspire principled performance throughout their organizations. Seidman's distinct vision of the world, business, and human endeavor has helped enable more than 15 million people do#172;ing business in more than 120 countries to outbehave the competition. In HOW: Why HOW We Do Anything Means Everything, Dov Seidman shares his unique approach with you. Now updated and expanded, HOW includes a new Fore#172;word from President Bill Clinton and a new Preface from Dov Seidman on why how we behave, lead, govern, operate, consume, engender trust in our relationships, and relate to others matters more than ever and in ways it never has before.Through entertaining anecdotes, surprising case studies, cutting-edge research in a wide range of fields, and reveal#172;ing interviews with a diverse group of leaders, business executives, experts, and everyday people on the front lines, this book explores how we think, how we behave, how we lead, and how we govern our institutions and ourselves to uncover the values-inspired quot;howsquot; of twenty-first-century success and significance.Divided into four comprehensive parts, this insightful book:Exposes the forces and factors that have fundament

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Foreword xiPreface xiiiPrologue: Making Waves 1Part I: How We Have Been, How We Have Changed 13Introduction: The Spaces between UsCHAPTER 1: From Land to Information 17Lines of Communication.Getting Flattened.CHAPTER 2: Technology's Trespass 25The Ties That Bind Us.Distance Unites Us.Can You Hear Me.Now?The Age of Transparency.The Persistence of Memory.The Information Jinni Is Out of the Lamp.CHAPTER 3: The Journey to HOW 41Just Do It.The Certainty Gap.The Limitations of Rules.Outbehaving the Competition.How We Go Forward.Part II: How We Think 57Introduction: The Paradox of Journey.CHAPTER 4: Playing to Your Strengths 63Help.You Can Judge a Book by Its Cover.Looking Out for Number Two.The Evolution of What Is Valuable.Believe It.CHAPTER 5: From Can to Should 81Rules as Proxies.Dancing with Rules.On the Tip of Your Tongue.Unlocking Should.Risk and Reward.CHAPTER 6: Keeping Your Head in the Game 103Distraction.Small Lapses, Large Costs.Dissonance.Doing Consonance.Friction.Putting It in the Whole.Part III: How We Behave 125Introduction: How We Do What We Do.CHAPTER 7: Doing Transparency 129Beyond Proxies and Surrogates.ICU, UC Me.The Market Defines You.Say You Are Sorry.Interpersonal Transparency.Sig, Don't Zag.CHAPTER 8: Trust 157The Soft Made Hard.How High Is the Ceiling?Going on a TRIP.Tripping.Doing Trust.Trust Is the Drug.Trust, but Verify.CHAPTER 9: Reputation, Reputation, Reputation 181Reputation in a Wired World.Reputational Capital.Mismanaging Reputation Management.A Second Chance.Part IV: How We Govern 209Introduction: Innovating in HOW.CHAPTER 10: Doing Culture 215The Sum of All HOWs.The Spectrum of Culture.The Four Types of Culture.Five HOWs of Culture

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"Any book endorsed by Bill Clinton has to be worth a look.& Across its pages, moral philosopher and LRN founder Seidman argues that in our hyperconnected world, how we do things matters more than ever. The first version of how came out in 2007, but an updated version was recently released on the basis that its teaching are now even more applicable in a post-recession age. Seidman argues that the global downturn demonstrated the interconnectedness of the world in a way that we previously couldn't have begun to fathom, and the need to understand that the way we behave has ramifications for others-near and far. So what are you waiting for"? (Elite Business Magazine)"My friend Dov Seidman has dedicated his life's work to studying how people conduct their business and their lives. As we settle into the twenty-first century with all of its unique challenges . . . it's clear that people worldwide will rise or fall together. Our mission must be to create a global community of shared responsibilities, shared benefits, and shared values. This new focus will require all of us to think about the how, and to find new ways to take action to solve the global issues that none of us can tackle alone."&m-From the Foreword by President Bill Clinton"Dov Seidman's How is a brilliant social-ethical study. It simplifies for the reader the complexity of vital challenges facing humanity today. Students and teachers alike will profit from reading this book."&m-Elie Wiesel, Nobel Peace Laureate"Dov Seidman basically argues that in our hyperconnected and transparent world, how you do things matters more than ever, because so many more people can now see how you do things, be affected by how you do things, and tell others how you do things on the Internet anytime, for no cost and without restraint . . . and so it must be with us. We need to get back to collaborating the old-fashioned way. That is, people making decisio

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Dov Seidman's professional career has focused on how companies and their people can operate in both a principled and profitable way. He is the founder and CEO of LRN. Since 1994, LRN has helped hundreds of companies simultaneously navigate complex legal and regulatory environments and foster ethical cultures. In 2008, LRN acquired environmental innovation firm GreenOrder. Today, LRN operates globally and reaches, works with, and helps shape winning organizational cultures inspired by sustainable values in hundreds of companies with over 20 million people working in more than 100 countries around the world. Fortune magazine called Dov the quot;hottest advisor on the corporate virtue circuitquot; and he was also named one of the quot;Top 60 Global Thinkers of the Last Decadequot; by the Economic Times. Dov became the exclusive corporate sponsor of the Elie Wiesel Foundation for Humanity Prize in Ethics in 2008. He is a Harvard Law School graduate who also earned a bachelor's and master's degree in moral philosophy from UCLA and a BA with honors in philosophy, politics, and economics from Oxford University.