Joe Wilson and the Creation of Xerox

Charles D. Ellis 지음

Wiley 2011년 08월 31일 출간

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책소개

quot;Charley Ellis has written a magnificent portrait, capturing the indomitable spirit of Joe Wilson and his instinctive understanding of the need for and commercial usefulness of a transforming imaging technology. Joe Wilson and his extraordinary team, which I had the good fortune to first meet in 1960, epitomized the wonderful observation of George Bernard Shaw who said, 'Some look at things that are, and ask why? I dream of things that never were and ask why not?'Xerox and xerography are not only a part of our vocabulary, but part of our everyday life. Charley Ellis gives the reader a poignant understanding of just how this happened through the life, adventures, critical business decisions, and dreams of Joseph Wilson and a cadre of remarkable individuals.This book will surely join the library of memorable biographies that capture the building of America into a risk-tolerant, technologically sophisticated, idea-oriented society that thrives by understanding what Charles Darwin really said:'Survival will be neither to the strongest of the species, nor to the most intelligent, but to those most adaptable to change.'quot;-Frederick Frank, Vice Chairman, Lehman Brothers Inc.

목차

Introduction by Anne M. Mulcahy, Chairman and CEO of Xerox Corporation.Foreword by Joel Podolny, Dean, Yale School of Management.1 Early Years.2 Peggy.3 The Thirties.4 Years of Struggle.5 Chet Carlson.6 Battelle.7 Contact&-Just Barely.8 Sol Linowitz.9 Toward Xerox.10 The University.11 Worst of Times, Best of Times.12 Joe Wilson.13 IBM, RCA, and GE.14 Gathering Strength in Finance.15 Building the Organization.16 Going International.17 Going It Alone.18 5¢.19 The 914.20 Go!21 Getting on Message.22 Xerox: Zoom-Zoom.23 Fuji-Xerox.24 Challenges of Success.25 Minister Florence.26 LIFE.27 Public Service.28 Winding Down.29 No Longer CEO.30 At the Rockefellers&-.Afterword.Joe Wilson: In His Own Words.Acknowledgments.Index.

출판사 서평

"An inspiring biography" (The Economist, November 2006)If you run a business and aspire to make it great, you owe it to yourself to read Joe Wilson and the Creation of Xerox by Charles D. Ellis. Despite occasionally pedestrian writing, the book rewards the reader with dramatic accounts of how one great leader managed to influence change rather than just react to it.Wilson knew little about technology, yet he--not the brilliant techies with whom he surrounded himself--created the modern copier industry. Xerox was an old Rochester, N.Y., company that was small, obscure and unambitious until Wilson took over from his dad in the late 1940s. In a sense, his takeover kicked off the technology revolution that shook American industry out of its somnolence. Early investors with small stakes in Xerox became multimillionaires. Later investors lost billions looking for the "next Xerox." They would have done better searching for the next Joe Wilson.His tact and lack of ego held together a necessarily diverse bunch of people. Sol Linowitz, the company lawyer, upstaged him by letting it be said on national television that he, not Wilson, was the father of Xerox. Wilson ignored it: Linowitz was important to the company, and Wilson wanted success, not an ego massage. He grasped the importance of image. He pioneered new and novel ways to get public attention for Xerox, including backing public-service TV shows at a time when the company could barely afford the expense in order to convey an image of quality for a little-known brand.When a leading consulting firm told Xerox there was no real market for its proposed 412 xerography machine, Wilson and his aides took the report apart and discovered that the questions asked and the methodology were faulty. He plowed on.The 412, Xerox's first truly competitive product, would have to sell for $47,000 and was far too big for salespeople to lug around. Who would, or could, write a check of this size for

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저자(글) Charles D. Ellis

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CHARLES D. ELLIS is a recognized expert on business management. For thirty years, he was managing partner of Greenwich Associates, the leading worldwide strategy consultant to the financial services industry, which he founded and where he developed close working relationships with senior executives at most of the major investment firms in North America, Asia, and Europe. His other activities include teaching the Investment Management course at both Yale School of Management and Harvard Business School; chairing CFA Institute, the investment professionals' organization; serving as a Director of Vanguard; advising some of the world's largest investing institutions; and chairing the investment committees at the Whitehead Institute and Yale University. He is one of ten individuals recognized by the investment profession for lifetime leadership. Among his eleven prior books is Capital: The Story of Long-Term Investment Excellence (Wiley).