The Intuitive Compass

Francis Cholle 지음

Jossey-Bass 2011년 09월 02일 출간

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책소개

A dynamic new way to understand intuition, already implemented around the world at top companies and business schoolsNeuroscience shows that instinct has a leading role in complex decision-making, yet imaginative play is the most direct means of activating our creativity and problem-solving abilities. Based on over 20 years of Cholle's wide-ranging professional experience and insights, The Intuitive Compass offers a fascinating new approach to innovative problem-solving, decision-making, and sustainable value creation. Through a concept known as Intuitive Intelligence, Cholle shows how anyone can improve creative brainpower by harnessing the balance between reason and instinct.Explores the tension between linear efficiency and random play, and the synergy between reason and instinctHelps us realize our natural tendencies to think holistically, think paradoxically, notice the unusual, or lead by influenceShows these tenets in action through case studies of the luxury house Hermes, Paris; Google and its paradoxical work culture; Virgin America, and its ability to notice the unusual about what matters for consumers and exert leadership in its industryThe Intuitive Compass shows how to thrive within chaos and offers actionable information for reinventing our path to sustainable success.

목차

Preface xiiiIntroduction: Why We Need the Intuitive Compass xixThe Intuitive Compass xxviiPart One Human Nature Beyond the ConsciousMind 11 The Need for a New Intelligence or The Serious Role of Play 32 The Power and Purpose of Instinct and Intuition 27Part Two A Novel Model and Skill Set 593 The Intuitive Compass: A Model for Creativity and Agility 614 Intuitive Intelligence: Rethinking theWay We Think 95Part Three From Theory to Practice 1215 A Practical Approach to Driving Innovation for Sustainable Growth 1236 The Intuitive Compass in Action 1597 The Next Generation of Business: Moving From Selling to Serving to Leading 191Epilogue 215Decoding Your Intuitive Compass for Decision Making 219Notes 225Acknowledgments 239About the Author 241Index 243

출판사 서평

"Give your intuition a much-needed workout. In this intriguing exploration into the mysteries of the unconscious, Cholle teaches us how to reclaim the power of our instincts."&-Rom Brafman, coauthor, Sway and Click"The Intuitive Compass demonstrates that intuitive intelligence is an essential tool and shows us how to re-wire the way we think to take into holistic consideration the necessary interdependence between business, nature, society and culture. A must-read for the curious mind."&-Jochen Zeitz, executive chairman, Puma and chief sustainability officer, PPR"Working with Francis Cholle has been more than exciting: it is always very inter­esting and very stimulating. The Intuitive Compass helps reach the root cause of any business challenge systematically and enriches any thought process with depth and rich perspectives. I only wish I had met him earlier in my career."&-Guillaume de Lesquen, worldwide president, Ralph Lauren Fragrances"Francis Cholle's insights into the radical changes the business world is undergoing are invaluable. I highly recommend The Intuitive Compass and following the bold direction he outlines in it."&-Marc Speichert, chief marketing officer, L'Oréal USA"The Intuitive Compass is not just a concept, it works! From first-hand experience, I know this methodology is both fun and effective. Francis Cholle has decoded the new meaning of success for individuals and organizations in the new economy. In particular, The Intuitive Compass is a must-read for anyone looking to reinvent legacy business models through creative and sustainable innovation."&-Philippe Guelton, executive VP and COO, Hachette Filipacchi Media US"So essential in building strategies, intuition is a talent we need to nurture every day. In his stimulating book, The Intuitive Compass, Francis Cholle brilliantly helps us

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저자(글) Francis Cholle

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Francis Cholle is an international business consultant with extensive experience across a variety of industries. He lectures at Wharton, Columbia Business School, and HEC, Paris, where he received a Masters in Science of Management. He is also professionally trainedin classical music, theater, yoga and clinical psychology. Cholle lives in Los Angeles and New York and enjoys French-American dual citizenship.For more information, please visit www.theintuitivecompass.com, where you can also download the Intuitive Compass App.