Intellectual Property Strategies for the 21st Century Corporation

Lanning G. Bryer 지음

Wiley 2011년 03월 29일 출간

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책소개

A practical approach to the modern management of intellectual propertyThe world has changed significantly in the past decade, resulting in new behavior and practice related to the ownership and management of intellectual property. This book helps executives, attorneys, accountants, managers, owners, and others understand the legal, technological, economic, and cultural changes that have affected IP ownership and management. It provides case studies, practical examples and advice from seasoned and enduring professionals who have adopted new and streamlined methods and practices whether as in-house or outside counsel, or service providers.Provides a practical yet global approach to corporate IP managementServes as a resource for in-house and outside counsel, executives, managers, accountants, consultants and others at mid-size and large corporationsHelps professionals navigate the numerous new challenges that have changed the ways in which intellectual property is obtained and managedDetails the latest trends in valuation, exploitation, and protection of intellectual propertyExtensive coverage of the legal, financial, accounting and general business aspects of intellectual propertyThe combined expertise of lawyers, accountants, economists and other business professionalsTimely and relevant in view of the global economic recession amidst rampant technological development, this book offers new solutions, practices, policies and strategies as a result of changes in economies and markets, laws, globalization, environment, and public perception.

목차

Preface.Acknowledgments.CHAPTER 1 Corporate Strategies, Structures, and Ownership of Intellectual Property Rights.The Importance of Intellectual Property&-A Changing Paradigm.Operational Strategies, Structural Aspects, and Ownership Issues.Roles: Legal versus Business.Strategies and Structures for the Management of Intellectual Property Rights.Ownership Issues.Maximizing the Potential.Tax Considerations.Legal Concerns&-AntitrustConclusion.CHAPTER 2 Properly Evaluating a Target with Intellectual Property Rights.Intellectual Property in Mergers and Acquisitions.Identifying Intellectual Property in a Potential Target.Verification of IP Rights.Evaluating IP in the Target.Looking Ahead.Conclusion.CHAPTER 3 Growth through Acquisition or Merger.The Merger or Acquisition Target.Benefits of Mergers and Acquisitions.Logistics of the Acquisition/Merger.Conclusion.CHAPTER 4 Penetrating New Markets through Extension of Goods or Product Lines or Expansion into Other Territories.Types of New Business in Connection with Patents.Product Development and Market Exploitation in the 20th Century&-Era of Closed Innovation.Recent Product Development and Market Exploitation&-Era of Open Innovation.Future Product Development and Market Exploitation.Conclusion.CHAPTER 5 Intellectual Property: From Asset to Asset Class.Introducing IP-Enhanced Indexes.Creating a Market for Intellectual Property.What Exactly Is a Live Multi-Lot IP Auction?Moving to a Traded Exchange.Benefits of the Unit License RightTM Contract Model.Market Players and Economic Motivations.Conclusion.CHAPTER 6 Strategic Patent Management after the Boom: Managing the RD and Patent Pipeline.Patent Strategy.Disruption: The Post 2008 Recession.A New Strategic Approach.Review and Communicate the Implementation of the Strategy.

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저자(글) Lanning G. Bryer

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Lanning G. Bryer is a Partner in the New York office of Ladas Parry LLP and is Director of the firm's Mergers, Acquisitions, and Licensing Group. He is coauthor of Intellectual Property Assets in Mergers and Acquisitions, published by Wiley.Scott J. Lebson is a Partner in the Mergers, Acquisitions, and Licensing Group of Ladas Parry LLP, focusing primarily on counseling clients with respect to the acquisition, sale, licensing, and securitization of intellectual property rights and related technology.Matthew D. Asbell is an Associate in the New York office of Ladas Parry LLP, primarily practicing in the area of domestic and international trademark law.