Behavioral Economics For Dummies

Morris Altman 지음

For Dummies 2012년 01월 26일 출간

작품소개

책소개

A guide to the study of how and why you really make financial decisionsWhile classical economics is based on the notion that people act with rational self-interest, many key money decisions-like splurging on an expensive watch-can seem far from rational. The field of behavioral economics sheds light on the many subtle and not-so-subtle factors that contribute to our financial and purchasing choices. And in Behavioral Economics For Dummies, readers will learn how social and psychological factors, such as instinctual behavior patterns, social pressure, and mental framing, can dramatically affect our day-to-day decision-making and financial choices.Based on psychology and rooted in real-world examples, Behavioral Economics For Dummies offers the sort of insights designed to help investors avoid impulsive mistakes, companies understand the mechanisms behind individual choices, and governments and nonprofits make public decisions.A friendly introduction to the study of how and why people really make financial decisionsThe author is a professor of behavioral and institutional economics at Victoria UniversityAn essential component to improving your financial decision-making (and even to understanding current events), Behavioral Economics For Dummies is important for just about anyone who has a bank account and is interested in why-and when-they spend money.

목차

Introduction 1Part I: Introducing Behavioral Economics: The Science of Making Real-World Choices 7Chapter 1: Decoding Behavioral Economics 9Chapter 2: Getting Real about Assumptions 19Chapter 3: Neuroeconomics: Exploring the Brain for Economic Analysis 41Chapter 4: Why Incentives and Markets Matter, but Money Isn&-t Everything 65Part II: Understanding Choice 89Chapter 5: Exploring the Limits to Free Choice 91Chapter 6: Quick and Simple Heuristics and Real-World Decision Making 107Chapter 7: How the Framing of Choices Affects Decision Making 131Chapter 8: How Norms, Peers, History, and Culture Influence Choice 153Chapter 9: Why Gender, Children, and Age Matter for Economic Analysis 167Part III: Growing the Economic Pie: The Economic Importance of Ethics, Well-Being, and Culture 181Chapter 10: Why Smart People Pay Taxes, Recycle, and Even Break the Law 183Chapter 11: Labor Supply in the Real World 197Chapter 12: The Black Box of the Firm: Human Relationships and Productivity 215Chapter 13: The Good Economy: How Ethical Behavior Can Grow the Economy 229Chapter 14: Why Institutions Matter 243Part IV: When Bubbles and Busts and Inefficiencies Are Possible: Some Behavioral Insights into the Strange World of Economic Reality 257Chapter 15: Deciphering Behavioral Finance 259Chapter 16: Looking into Recessions and Depressions 275Chapter 17: The Art and Science of Happiness: Can You Be Happy without More Money? 291Part V: The Part of Tens 309Chapter 18: Ten (Or So) Key Public Policy Implications of Behavioral Economics 311Chapter 19: Ten (Or So) Experiments in Behavioral Economics 321Chapter 20: Ten Decision-Making Lessons from Behavioral Economics 333Index 341

작가정보

저자(글) Morris Altman

저자 :

저자 :

저자 :

저자 :

저자 :
저자 :
저자 :
Morris Altman, PhD, is a professor of behavioral economics at Victoria University of Wellington in New Zealand and a professor of economics at the University of Saskatchewan in Canada. He is on the board of the Society for the Advancement of Behavioral Economics and is a former president of that organization. He also edited the Handbook of Contemporary Behavioral Economics.